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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
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    LearnKartS

    Azure DevOps Fundamentals and Agile Project Management

    Skills you'll gain: Azure DevOps, Agile Methodology, DevOps, Scrum (Software Development), Backlogs, Sprint Planning, User Story, Agile Project Management, Devops Tools, Dashboard Creation, Dashboard, Microsoft Azure, Microsoft Teams, Project Management Software, Kanban Principles, Software Development Life Cycle, Project Management Life Cycle, Project Management, Stakeholder Management, Team Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Business Research, Market Research, Surveys, Report Writing, Recruitment, Research Reports, Research Methodologies, Survey Creation, Drive Engagement, Research Design, Research, Interviewing Skills, Stakeholder Engagement, Analysis, Sample Size Determination

    4.6
    Rating, 4.6 out of 5 stars
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    477 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Asset Management, Marketing, Hospitality, Revenue Forecasting, Demand Planning, Marketing Channel, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
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    378 reviews

    Mixed · Course · 1 - 4 Weeks

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    STARWEAVER

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Relationship Building, Customer Analysis, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Software, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    289 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    University of California, Davis

    AI-Assisted Content Creation & Refinement

    Skills you'll gain: Generative AI, Web Content Accessibility Guidelines, Social Media Content, TikTok, AI powered creativity, Photo/Video Production and Technology, Copywriting, Responsible AI, Prompt Engineering, Content Creation, Video Editing, Social Media Campaigns, Writing, Social Media Strategy, Photo Editing, Content Strategy, Business Ethics, Ethical Standards And Conduct, Brand Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Leadership, Organizational Development, Process Development, Organizational Strategy, Business Strategy, Strategic Thinking, Team Management, Cross-Functional Team Leadership, Product Management, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    144 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University at Buffalo

    MBSE: Model-Based Systems Engineering

    Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Systems Design, Enterprise Modeling, Manufacturing Processes, Manufacturing and Production, Product Lifecycle Management, Verification And Validation, Process Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    908 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Microsoft

    Fundamentals of UI/UX Design

    Skills you'll gain: Design Thinking, User Experience Design, User Experience, User Centered Design, User Interface and User Experience (UI/UX) Design, Human Centered Design, Wireframing, User Interface (UI), User Interface (UI) Design, Prototyping

    4.7
    Rating, 4.7 out of 5 stars
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    517 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    376 reviews

    Beginner · Course · 1 - 4 Weeks

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    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Cultural Responsiveness, Culture, Organizational Leadership, Diversity Training, Business Management, Human Resources, People Management, Human Resource Strategy, Business Communication, Leadership and Management, Negotiation, Business Leadership, Leadership, Communication Strategies, Human Resources Management and Planning

    4.6
    Rating, 4.6 out of 5 stars
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    461 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UNSW Sydney (The University of New South Wales)

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Skills you'll gain: Storytelling, Game Design, User Experience, User Experience Design, Ideation, Driving engagement, Content Creation, Storyboarding, Multimedia, Visual Storytelling, Augmented and Virtual Reality (AR/VR), Virtual Reality, Human Centered Design, Emerging Technologies, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
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    965 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Azure DevOps Fundamentals and Agile Project Management: LearnKartS
  • Qualitative Research: University of California, Davis
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School
  • Customer Relationship Management: STARWEAVER
  • AI-Assisted Content Creation & Refinement: University of California, Davis
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Strategic Technology Management: University of Illinois Urbana-Champaign
  • MBSE: Model-Based Systems Engineering: University at Buffalo
  • Fundamentals of UI/UX Design: Microsoft
  • Customer Value in Pricing Strategy: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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