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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Create and Sell Digital Teaching Printables with Canva

    Skills you'll gain: Canva (Software), Teaching, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Data Sharing, Creative Design, Editing, Marketing Design, Content Creation, Dashboard, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Problem Solving, Communication, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    356 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Strategic Thinking, Cost Reduction, Organizational Strategy, Product Strategy, Market Analysis, Value Propositions, Strategic Decision-Making, Cost Benefit Analysis, Cost Accounting, Market Opportunities, Business Analysis, Analysis, Operations Management, Resource Management, Case Studies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Agile Project Management

    Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Project Management, Virtual Teams, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Analytical Skills, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Mockup in Figma

    Skills you'll gain: Mockups, Figma (Design Software), Design, Packaging and Labeling, Product Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    75 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    Instituto Tecnológico de Aeronáutica

    Princípios de Desenvolvimento Ágil de Software

    Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Test Driven Development (TDD), Requirements Analysis, Sprint Planning, Software Development Methodologies, Software Engineering, Program Development, Diagram Design, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing of the Mind, Energy & Spirit

    Skills you'll gain: Trauma Care, Music, Mental and Behavioral Health, Cultural Sensitivity, Compassion, Health Care, Mindfulness, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Intro to AR/VR/MR/XR: Technologies, Applications & Issues

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment, Display Devices, Design Strategies, Human Computer Interaction, User Experience Design, Information Privacy, Conceptual Design, Diversity Equity and Inclusion Initiatives, Innovation, Personally Identifiable Information, Safety and Security, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Copyright Law

    Skills you'll gain: Intellectual Property, Case Law, Case Studies, Law, Regulation, and Compliance, Creativity, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Create and Sell Digital Teaching Printables with Canva: Coursera
  • Data Scientist Career Guide and Interview Preparation: IBM
  • Competitive Strategy: Illinois Tech
  • Agile Project Management: University of Colorado Boulder
  • Leadership Strategies for AI and Generative AI: Fractal Analytics
  • Build a social media presence for your business using Canva: Coursera
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Create a Mockup in Figma: Coursera
  • Princípios de Desenvolvimento Ágil de Software: Instituto Tecnológico de Aeronáutica
  • Curanderismo: Traditional Healing of the Mind, Energy & Spirit: University of New Mexico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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