• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Product Promotion, Growth Strategies, Email Marketing, Product Strategy, Pay Per Click Advertising, Marketing Automation, Order Processing, Order Management, Order Fulfillment, Content Creation, International Relations, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • A

    Akamai Technologies, Inc.

    Operating Systems Fundamentals

    Skills you'll gain: Linux, Linux Administration, File Systems, Operating System Administration, Linux Commands, Operating Systems, User Accounts, OS Process Management, User Provisioning, File Management, Unix Shell, System Configuration, Authorization (Computing), Command-Line Interface, Open Source Technology, grep, Virtualization, Virtual Machines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, Product Planning, New Product Development, Customer Engagement, Journey Mapping, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Drive

    Skills you'll gain: Google Workspace, File Management, Collaborative Software, Document Management, Data Sharing, Productivity Software, Shared Media, Cloud Storage, File Systems, Business Software, Content Management, Organizational Skills, Data Management, Identity and Access Management, Role-Based Access Control (RBAC)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    361 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Master Full-Stack Web Development with Laravel & PHP

    Skills you'll gain: Restful API, Secure Coding, Application Deployment, Web Development, API Design, Full-Stack Web Development, Security Controls, Scripting Languages, Cloud API, Software Documentation, Software Installation, Data Validation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Siemens

    Intro to Siemens NX: Engineering Essentials and Part Design

    Skills you'll gain: 3D Modeling, Computer-Aided Design, Drafting and Engineering Design, 3D Assets, Mechanical Design, Simulation and Simulation Software, Design Software, Engineering Software, Manufacturing Processes, Engineering Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Market Share, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Market Analysis, Performance Analysis, Performance Measurement, Benchmarking, Key Performance Indicators (KPIs), Business Metrics, Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Value Propositions, Cross-Channel Marketing, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Business Valuation, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    258 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business Metrics, Business Strategy, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Intelligence, Competitive Analysis, Entrepreneurship, Market Opportunities, Market Dynamics, Market Intelligence, Key Performance Indicators (KPIs), Innovation, Resource Allocation, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Customer Engagement, Product Development, Customer Analysis, Growth Strategies, Customer Insights, Fundraising and Crowdsourcing, Commercialization, Payment Processing and Collection, Business Strategies, New Business Development, Demand Generation, Private Equity, Cash Management, Case Studies, Market Analysis, Revenue Management, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    473 reviews

    Beginner · Course · 1 - 3 Months

  • M

    MongoDB Inc.

    Introduction to MongoDB

    Skills you'll gain: MongoDB, Database Systems, Database Development, Operational Databases, Database Management, Transaction Processing, Databases, NoSQL, Database Management Systems, Data Store, Database Administration, Data Modeling, Database Design, Query Languages, Data Integrity, Data Storage, Cloud Deployment, Cloud Platforms, Application Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 3 Months

1…138139140…377

In summary, here are 10 of our most popular search engine marketing courses

  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • Operating Systems Fundamentals: Akamai Technologies, Inc.
  • Gestión de marca y producto: IE Business School
  • Google Drive: Google Cloud
  • Master Full-Stack Web Development with Laravel & PHP: Board Infinity
  • Intro to Siemens NX: Engineering Essentials and Part Design: Siemens
  • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • Administración Estratégica y Emprendedora: University of New Mexico

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok