• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis

    ★ 4.8 (18) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping

    ★ 4.8 (16K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Planning, Paid media, Digital Analysis, Presentations, Digital Marketing Campaigns, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Content Strategy, LinkedIn, Social Media Marketing, Target Audience, E-Commerce, Business Analysis, Market Analysis

    ★ 4.6 (7) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Digital Marketing Tools, Marketing, Digital Marketing, Target Audience, Registration, Driving engagement, Design, Business

    ★ 4.5 (386) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Marketing Channel, B2B Sales, Auditing

    ★ 4.5 (5.4K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Marketing, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Digital Marketing with AI

    Skills you'll gain: AI Personalization, Data Ethics, Prompt Engineering Tools, Generative AI, Responsible AI, AI powered creativity, Email Marketing, Google Gemini, Digital Marketing, Digital Marketing Tools, Email Automation, Marketing Automation, Digital Marketing Campaigns, Content Strategy, Content Creation, Personalized Service, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Copilot

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback

    ★ 4.6 (36) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Digital Marketing Tools, Social Media, Social Media Marketing, Paid media, Digital Media Strategy, Digital Marketing Campaigns, Online Advertising, Campaign Management, Social Media Strategy, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Campaign Planning, Marketing Strategy and Techniques, Owned Media, Earned Media, Marketing Design, Analytics

    ★ 4.7 (1K) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    ★ 4.8 (7.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…141516…588

In summary, here are 10 of our most popular integrated marketing communications courses

  • Fundamentals of Digital Marketing: University of Maryland, College Park
  • Introduction to Social Media Marketing: Meta
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera
  • The Strategy of Content Marketing: University of California, Davis
  • Advanced Marketing Analytics, Funnels, and Dashboarding: Coursera
  • Digital Marketing with AI: SkillsBooster Academy
  • External Communications Channels: University of California, Irvine
  • Product Marketing and Go-to-Market Strategy: John Wiley & Sons
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok