Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Pennsylvania
Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Market Analysis, Product Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: 3D Modeling, Computer-Aided Design, Drafting and Engineering Design, 3D Assets, Mechanical Design, Simulation and Simulation Software, Design Software, Engineering Software, Manufacturing Processes, Engineering Analysis
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Flutter (Software), Mobile Development, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, React Native, Application Development, iOS Development, Apple iOS, Mobile Development Tools, UI Components, User Story, User Interface (UI), Android Development, Databases, Cloud Applications, Other Mobile Programming Languages, Database Management, Database Management Systems, Cross Platform Development, Application Programming Interface (API)
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Responsible AI, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
Intermediate · Specialization · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care Procedure and Regulation, Health Care, Medical Equipment and Technology, Health Technology, Biomedical Technology, Market Dynamics, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, Product Planning, New Product Development, Customer Engagement, Journey Mapping, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Data Analysis, Analytics, Exploratory Data Analysis, Data Manipulation, Jupyter, Data Processing, Data Wrangling, Matplotlib, Data Visualization, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming
Beginner · Course · 1 - 3 Months