• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    ★ 4.7 (285) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Process Analysis, Financial Reporting, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Inventory Control, Cash Flows, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    ★ 4.8 (341) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Financial Forecasting and Planning

    Skills you'll gain: Financial Forecasting, Model Deployment, Forecasting, Decision Intelligence, Responsible AI, Generative AI, AI Integrations, Market Intelligence, Data-Driven Decision-Making, General Finance, AI Enablement, Financial Planning, Market Research, Artificial Intelligence, Market Analysis, Data Quality, Data Validation

    ★ 4.2 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Strategic Leadership in Hospitality

    Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)

    ★ 4.5 (128) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, International Finance, Socioeconomics, Social Sciences, Cultural Diversity, Political Sciences, Financial Systems, World History, Economic Development, Economics, Business Economics, Consumer Behaviour, Financial Policy, Public Safety and National Security, Governance

    ★ 4.8 (926) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Data Collection: Online, Telephone and Face-to-face

    Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Data Collection, Sampling (Statistics), Research Methodologies, Research Design, Data Quality, Social Media Analytics

    ★ 4.6 (353) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Understanding Prostate Cancer

    Skills you'll gain: Patient Education and Support, Radiation Therapy, Diagnostic Tests, Oncology, Pain Management, Preventative Care, Patient Evaluation, Endocrinology, Pathology, Urology, Patient Treatment, Treatment Planning, Biology, Surgery, Care Management, Risk Analysis, Pharmacotherapy

    ★ 4.8 (763) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Erasmus University Rotterdam

    Digital Governance

    Skills you'll gain: Legal Risk, Law, Regulation, and Compliance, Legal Technology, Emerging Technologies, Cyber Governance, Arbitration, Market Dynamics, Litigation and Civil Justice, Digital Analysis, Court Systems, Adjudication, E-Commerce, Political Sciences, Competitive Analysis, Automation, Digital Transformation, Data Ethics, Intellectual Property, Economics, Policy, and Social Studies, Public Administration

    ★ 4.6 (202) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Data Ethics, Compliance Management, Consumer Behaviour, AI literacy, Governance Risk Management and Compliance, AI powered creativity, AI Enablement, Social Impact, Business Risk Management, Law, Regulation, and Compliance, Stakeholder Analysis, Decision Intelligence, Risking, Leadership and Management, Risk Management

    ★ 4.7 (383) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, New Business Development, Entrepreneurial Finance, Go To Market Strategy, Financial Forecasting, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Cash Flow Forecasting, Equities, Business Modeling, Private Equity, Customer Acquisition Management, Revenue Forecasting, Financial Planning, Management Training And Development, Presentations, Performance Measurement

    ★ 4.8 (769) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Imperial College London

    Global Disease Masterclass

    Skills you'll gain: Infectious Diseases, Epidemiology, Public Health and Disease Prevention, Public Health, Health Disparities, Infection Control, Health Equity, Cardiology, Social Determinants Of Health, Chronic Diseases, Microbiology, Community Health, Socioeconomics, Preventative Care, Health Policy, Bloodborne Pathogens, Health Education, Health Assessment, Internal Medicine, Demography

    ★ 4.7 (341) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Circadian clocks: how rhythms structure life

    Skills you'll gain: Physiology, Biology, Life Sciences, Molecular Biology, Molecular, Cellular, and Microbiology, Medical Science and Research, Health Care, Pharmacology, Chronic Diseases, Environment, Pathology

    ★ 4.8 (234) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…147148149…454

In summary, here are 10 of our most popular market research courses

  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • 商务基础 (中文版): University of Pennsylvania
  • GenAI for Financial Forecasting and Planning: Coursera
  • Strategic Leadership in Hospitality: STARWEAVER
  • Global Trends for Business and Society: University of Pennsylvania
  • Data Collection: Online, Telephone and Face-to-face: University of Michigan
  • Understanding Prostate Cancer: Johns Hopkins University
  • Digital Governance: Erasmus University Rotterdam
  • Responsible Generative AI: University of Michigan
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok