Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Strategy, Data Science, Business Analytics, Data Analysis, Big Data, Analytics, Business Intelligence, Descriptive Analytics, Predictive Analytics, Data Processing, Small Data
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Large Language Modeling, Responsible AI, ChatGPT, LLM Application, AI Product Strategy, Generative AI, Organizational Strategy, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Technology Strategies, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Probability & Statistics, Sample Size Determination, Statistical Inference, Statistics, Excel Formulas, Business Analytics, Business Mathematics, Statistical Analysis, Sampling (Statistics), Microsoft Excel, Quantitative Research, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Power BI, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Integration, Data Storage Technologies, Business Intelligence
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Forecasting, Data Processing, Predictive Modeling, Data Analysis, Risk Modeling, Market Data, Analytics, Regression Analysis, Pandas (Python Package), Python Programming, Probability & Statistics, Probability, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Blockchain, Predictive Modeling
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Stored Procedure, Database Design, SQL, Relational Databases, NoSQL, PostgreSQL, Database Architecture and Administration, Database Systems, Database Theory, Data Modeling, Databases, JSON, Data Store, Scalability, Database Management, Distributed Computing, Cloud Applications, Text Mining, Query Languages, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Network Model, Digital Assets, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Business Valuation, Data Strategy, Data-Driven Decision-Making, Business Economics, Information Technology, Competitive Intelligence, Data Management, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Pipelines, Sales Management, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Entry, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation
Mixed · Course · 1 - 3 Months