• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Generative AI for Business Leaders & Executives

    Skills you'll gain: AI Product Strategy, AI Enablement, Responsible AI, Culture Transformation, Organizational Change, Generative AI, Technology Roadmaps, Business Leadership, Business Transformation, Governance, Governance Risk Management and Compliance, Operational Efficiency, Decision Intelligence, Change Management, Business Process Automation, Risking, Market Opportunities, Innovation, Organizational Structure, Risk Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • T

    Tecnológico de Monterrey

    Beneficios y características de las redes sociales más significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Social Media Analytics, Cross-Channel Marketing, General Networking, Instagram, Business Strategies, Communication Strategies, Digital Communications

    ★ 4.4 (992) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Quality Analyst: Validation, Debugging, and Monitoring

    Skills you'll gain: Data Quality, Data Cleansing, Analytical Skills, Data Validation, Exploratory Data Analysis, Data Pipelines, Auditing, Analysis, Reconciliation, Quality Assurance, Quality Assessment, Business Reporting, Data Analysis, Debugging, Data Processing, Data Integrity, Data Integration, Data Capture, Data Management, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    Architecting Solutions on AWS

    Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Cloud Solutions, User Accounts, Identity and Access Management, Amazon Web Services, Software Architecture, IT Security Architecture, Back-End Web Development, API Gateway, Hybrid Cloud Computing, Cloud Engineering, Systems Architecture, Cloud Management, Information Technology Architecture, Data Analysis, Data Visualization

    ★ 4.8 (582) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Enterprise AI Strategy

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, Prompt Engineering Tools, Responsible AI, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Decision Intelligence, Strategic Thinking, Business Strategy, Report Writing, Key Performance Indicators (KPIs), LLM Application, Data Ethics, Writing, AI Security

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Spreadsheets for Beginners using Google Sheets

    Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Entry, Data Analysis, Financial Modeling, Expense Management

    ★ 4.7 (2.2K) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, SQL, Database Management Systems, Database Development, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Systems, Database Architecture and Administration, Databases, Database Software, Database Administration, Data Store, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application

    ★ 4.7 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Business Metrics, Augmented Reality, Customer Data Management, Bidding

    ★ 4.6 (461) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    Introduction to Neural Networks and PyTorch

    Skills you'll gain: PyTorch (Machine Learning Library), Applied Machine Learning, Regression Analysis, Tensorflow, Supervised Learning, Deep Learning, Predictive Modeling, Machine Learning, Statistical Methods, Data Processing, Probability & Statistics

    ★ 4.4 (1.9K) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Collaboration and Social Media Information Systems

    Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Customer Engagement, Product Development, Customer Analysis, Growth Strategies, Customer Insights, Fundraising and Crowdsourcing, Commercialization, Payment Processing and Collection, Business Strategies, New Business Development, Demand Generation, Private Equity, Cash Management, Case Studies, Market Analysis, Revenue Management, Finance

    ★ 4.6 (473) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    International Trade, Public Goods, and Externalities

    Skills you'll gain: Economics, Market Dynamics, Economics, Policy, and Social Studies, Supply And Demand, Environmental Resource Management, Natural Resource Management, International Relations, Environment and Resource Management, Tax, Public Policies, Environmental Issue, Socioeconomics, Environmental Policy, Policy Analysis, Market Analysis, Resource Allocation, Resource Management, Cost Benefit Analysis, Social Impact

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
1…148149150…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok