Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Yonsei University
Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling
Mixed · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Predictive Modeling, Matplotlib, Data Manipulation, Applied Machine Learning, Injury Prevention, Analytics, Data Analysis, Statistical Analysis, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Exploratory Data Analysis, Descriptive Statistics, Statistical Modeling, Data Manipulation, Programming Principles, Jupyter, Python Programming, Regression Analysis, Forecasting
Beginner · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Branding, Marketing Strategies, Marketing, Global Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Digital Marketing, Strategic Partnership, Consumer Behaviour, Event Planning, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Cloud Storage, Data Storage, Data Visualization Software, Dashboard, SQL, Data Processing, Data Warehousing
Beginner · Course · 1 - 3 Months

Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Google Sheets, Analysis, Analytics, Analytical Skills, Interviewing Skills, Data Storytelling, Data Visualization Software, Business Analytics, Artificial Intelligence, Portfolio Management, Research Reports, Data Cleansing, Data Visualization, Presentations
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Data Analysis, Dashboard, Analytics, Amazon Web Services, Descriptive Analytics, Data Presentation, Interactive Data Visualization, Data Visualization Software, Big Data, Data-Driven Decision-Making, Cloud Computing
Beginner · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months