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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Business Analytics, Analytics, Statistical Methods, Patient Safety, Health Systems, Health Care, Patient-centered Care, Statistical Analysis, Patient Evaluation, Performance Measurement, Performance Metric, Data Analysis, Data-Driven Decision-Making, Peer Review, Data Collection, Strategic Thinking, Data Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
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    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    S

    Simplilearn

    Data Analytics with Python

    Skills you'll gain: Matplotlib, NumPy, Python Programming, Data Presentation, Pandas (Python Package), Analytical Skills, Plot (Graphics), Data Analysis, Data Visualization Software, Analysis, Data-Driven Decision-Making, Scripting, Analytics, Numerical Analysis, Data Manipulation, Graphing, Product Automation, Data Processing, Programming Principles, Data Validation

    4.9
    Rating, 4.9 out of 5 stars
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    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, LLM Application, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    157 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Infographics, Data Analysis, Network Model, Database Theory, Query Languages, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, R Programming, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
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    22 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
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    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Content Marketing, Marketing Effectiveness, Marketing Strategies, Campaign Management, Marketing Communications, Return On Investment, Key Performance Indicators (KPIs), Driving engagement, Social Media Analytics, Content Strategy, Stakeholder Engagement, Marketing Budgets, Brand Awareness, Marketing Analytics, Presentations, Digital Marketing Tools, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
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    196 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Relationship Management, Supplier Risk Management, Supplier Management, Supply Chain, Purchasing, Regression Analysis, Supplier Performance Management, Supply Chain Systems, Inventory Control, Market Opportunities, Supply Chain Management, Business Intelligence, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, People Analytics, Data Presentation, Employee Relations, Human Resource Strategy, Human Resource Management, Performance Metric, Data Strategy, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    4.6
    Rating, 4.6 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing Campaigns, Digital Marketing, Digital Marketing Tools, Marketing Automation, Campaign Planning, Content Performance Analysis, Information Privacy, Marketing Analytics, Promotional Strategies, Data Ethics, Digital Analysis, Smart Goals, Customer Retention, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, Personalized Campaigns, Data-Driven Marketing, MarTech, Strategic Marketing, AI Enablement, AI literacy, Email Automation, Driving engagement, Market Intelligence, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Augmented and Virtual Reality (AR/VR), Content Creation, Model Evaluation, Machine Learning, Data Synthesis, Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Selling Techniques, Content Performance Analysis, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Shared Media, Sales Prospecting, Marketing Communications

    4.2
    Rating, 4.2 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
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