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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Design Fundamentals

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Typography, Design, Digital Design, Design Software, Multimedia, Document Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification: Scaling Agile and the Team-of-Teams

    Skills you'll gain: Scaled Agile Framework, Agile Software Development, Agile Methodology, Behavior-Driven Development, Agile Product Development, Test Driven Development (TDD), Scalability, Agile Project Management, Sprint Planning, Solution Delivery, Virtualization and Virtual Machines, Software Testing, Virtualization, Solution Architecture, Unit Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    491 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Design a pitch deck with Canva

    Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Presentations, Milestones (Project Management), Marketing Collateral, Marketing Design, Project Schedules, Product Promotion, Value Propositions, Visual Storytelling, Sales Presentation, Sales Presentations, Graphic Design, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Collaborative Software, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Intro to AR/VR/MR/XR: Technologies, Applications & Issues

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Disabilities, Emerging Technologies, Virtual Environment, Display Devices, Design Strategies, Human Computer Interaction, Information Privacy, Diversity Equity and Inclusion Initiatives, Innovation, Human Factors (Security), Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Marketing Planning, Marketing, Leadership and Management, Strategic Decision-Making, Brand Strategy, Global Marketing, Governance, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Data-Driven Decision-Making, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    467 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Reports, Dashboards, and Customer Success in Salesforce

    Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Service Management, Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Support, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Inside Sales, Data Storytelling, Performance Reporting, Business Reporting, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Cost Accounting

    Skills you'll gain: Management Accounting, Cost Accounting, Performance Management, Accounting, Cost Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    208 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    186 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Advanced · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Build a social media presence for your business using Canva: Coursera
  • Canva Design Fundamentals: Coursera
  • Scrum Master Certification: Scaling Agile and the Team-of-Teams: LearnQuest
  • Design a pitch deck with Canva: Coursera
  • Introduction to UX/UI Design: IBM
  • Intro to AR/VR/MR/XR: Technologies, Applications & Issues: University of Michigan
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • Introduction to Digital Transformation Part 1: University of Virginia Darden School Foundation
  • Reports, Dashboards, and Customer Success in Salesforce: Salesforce
  • Introduction to Cost Accounting: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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