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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tally Education and Distribution Services Private Limited

    Payroll & HR Management

    Skills you'll gain: Payroll, Payroll Systems, Payroll Administration, Payroll Processing, Payroll Tax, Payroll Reporting, Income Tax, Human Resources Software, Tax Management, HR Tech, Compensation Management, Tax Compliance, Tax Laws

    4.3
    Rating, 4.3 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Machine Learning Projects

    Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Model Training, Data Quality, Model Deployment, Data Preprocessing, Application Lifecycle Management, Technical Management, Applied Machine Learning, Project Management, Machine Learning, Data Cleansing, Model Evaluation, Data Pipelines, Technical Design, Software Development Methodologies, Technology Solutions, Systems Design, Data Collection, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    385 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Opportunity Management in Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Order Entry, Closing (Sales), Salesforce, Request For Quotation (RFQ), Sales Enablement, Order Management Systems, Product Knowledge, Product Lining, Order Processing, Product Assortment, Contract Management, Collaborative Software, Account Management, Kanban Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Large Language Model Operations (LLMOps)

    Skills you'll gain: Prompt Engineering, Databricks, Large Language Modeling, Model Deployment, LLM Application, Generative AI, Retrieval-Augmented Generation, Generative Model Architectures, Apache Airflow, Hugging Face, Amazon Bedrock, Vector Databases, Data Lakes, ChatGPT, Extract, Transform, Load, OpenAI, MLOps (Machine Learning Operations), Performance Tuning, Prompt Patterns, OpenAI API

    4.5
    Rating, 4.5 out of 5 stars
    ·
    322 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    Instituto Tecnológico de Aeronáutica

    Princípios de Desenvolvimento Ágil de Software

    Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Agile Product Development, Test Driven Development (TDD), Agile Project Management, Requirements Elicitation, Requirements Analysis, Sprint Planning, Software Development Methodologies, Program Development, Diagram Design, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    167 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Applied Sustainability for Technical Managers

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Sustainable Systems, Energy and Utilities, Sustainability Standards, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Sustainable Architecture, Product Engineering, Initiative and Leadership, Environment and Resource Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    520 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI literacy, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, AI Enablement, Risking, Technical Consulting, Microsoft Copilot, Quality Assurance, AI powered creativity, Market Intelligence, Market Research, Automation, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    244 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Strategic Thinking, Investment Management, Performance Measurement, Performance Analysis, Statistical Hypothesis Testing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    107 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Innovation Career Lessons from a Master

    Skills you'll gain: Innovation, Creative Problem-Solving, Team Building, Ideation, Creative Thinking, Entrepreneurship, Creativity, Visionary, Initiative and Leadership, New Product Development, Action Oriented, Strategic Planning, Persistence, Usability, Overcoming Obstacles, Overcoming Objections, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    351 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • La gestión de personas y equipos: IESE Business School
  • Payroll & HR Management : Tally Education and Distribution Services Private Limited
  • Crea Videos para Redes Sociales con Canva: Coursera
  • Managing Machine Learning Projects: Duke University
  • Opportunity Management in Salesforce: Salesforce
  • Large Language Model Operations (LLMOps): Duke University
  • Princípios de Desenvolvimento Ágil de Software: Instituto Tecnológico de Aeronáutica
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Applied Sustainability for Technical Managers: University of Colorado Boulder
  • Generative AI for Business Consultants: Fractal Analytics

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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