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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Operations: Automation, Analytics & Strategy

    Skills you'll gain: Sales Strategy, Sales Process, Microsoft Copilot, Sales Operations, Sales Enablement, Responsible AI, Generative AI Agents, Anthropic Claude, Sales, Report Writing, HubSpot CRM, Email Automation, Generative AI, Business Process Automation, Automation, Workflow Management, Customer Relationship Management, Forecasting, Revenue Forecasting, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Applied Sustainability for Technical Managers

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Sustainable Systems, Energy and Utilities, Sustainability Standards, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Sustainable Architecture, Product Engineering, Initiative and Leadership, Electrical Power

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    553 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    W

    West Virginia University

    Wood Science: Beyond Building

    Skills you'll gain: Sustainable Development, Economics, Sustainable Design, Environmental Resource Management, Natural Resource Management, Supply And Demand, Economic Development, Environmental Science, Product Knowledge, Resource Utilization, Materials science, Climate Change Mitigation, Construction, Structural Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    786 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Sensory Systems Analysis, Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.4
    Rating, 4.4 out of 5 stars
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    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    101 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Agile Projects: Developing Tasks with Taiga

    Skills you'll gain: Agile Product Development, User Story, Agile Project Management, Agile Methodology, Product Roadmaps, Project Management Software, Project Management, Product Development, Value Propositions, Product Design, Customer experience improvement, Stakeholder Communications

    4.3
    Rating, 4.3 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing of the Mind, Energy & Spirit

    Skills you'll gain: Trauma Care, Music, Mental and Behavioral Health, Positivity, Health Care, Instrumental Music, Cultural Diversity, Culture, World Music

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    65 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: Product Planning, English Language, Business Planning, Management Reporting, Business Writing, Campaign Planning, Marketing Planning, Report Writing, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting, Oral Expression, Internal Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • GenAI for Sales Operations: Automation, Analytics & Strategy: Coursera
  • Secrets to Content that Engages and Converts: University of California, Davis
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Applied Sustainability for Technical Managers: University of Colorado Boulder
  • Wood Science: Beyond Building: West Virginia University
  • Foundations of Neuroscience: Johns Hopkins University
  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Agile Projects: Developing Tasks with Taiga: Coursera
  • Curanderismo: Traditional Healing of the Mind, Energy & Spirit: University of New Mexico
  • Business Innovation and Digital Disruption: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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