Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Economics, Policy, and Social Studies, Market Analysis, Tax, Cost Benefit Analysis, Policy Analysis, Public Policies, Resource Allocation, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Strategic Thinking, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Drug Development, Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Medical Prescription, Pharmacotherapy, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis, Scientific Methods, Advanced Analytics
Mixed · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Web Presence, Sales, Social Media, Business Development, Retail Management, Social Media Marketing, Logistics Management, Payment Systems, Web Design and Development, Logistics, User Experience, Inventory Management, Market Trend
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, Model Training, NumPy, Demand Planning, Feature Engineering, Supervised Learning, Supply Chain, Applied Machine Learning, Inventory Management, Trend Analysis, Data Visualization, Machine Learning, Data Science, Data Analysis
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Case Law, Regulation and Legal Compliance, Case Studies, Law, Regulation, and Compliance, Musical Composition, Commercial Laws, Litigation and Civil Justice
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Image Analysis, Computer Vision, Autoencoders, Convolutional Neural Networks, Vision Transformer (ViT), Generative Adversarial Networks (GANs), Recurrent Neural Networks (RNNs), Deep Learning, Generative Model Architectures, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Visualization (Computer Graphics), Machine Learning Methods, Model Deployment, Embeddings, Artificial Intelligence, Data Ethics, Data Processing, Applied Machine Learning, Linear Algebra
Build toward a degree
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media and Communications, Media Planning, Branding, Earned Media, Brand Management, Business Strategy
Beginner · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Decision Making, Closing (Sales), Strategic Partnership, Marketing Planning, Survey Creation, Rapport Building, Strategic Decision-Making, Marketing Psychology, B2B Sales, Decisiveness, Business Modeling, Revenue Management, Price Negotiation, Search Engine Optimization, E-Commerce, Entrepreneurship
Beginner · Specialization · 3 - 6 Months

UNSW Sydney (The University of New South Wales)
Skills you'll gain: Requirements Analysis, Requirements Management, Requirements Elicitation, Business Requirements, Technical Writing, Functional Requirement, Product Requirements, Engineering Documentation, Business Writing, System Requirements, Project Documentation, Editing, Systems Engineering
Beginner · Course · 1 - 4 Weeks