• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, AI Enablement, Artificial Neural Networks, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, AI literacy, Generative AI, Generative AI Agents, Machine Learning Methods, Deep Learning, Machine Learning, LLM Application, Convolutional Neural Networks, Supervised Learning, Fraud detection, Reinforcement Learning, Ethical Standards And Conduct, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    230 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Customer Acquisition Management, Sales Management, Customer Relationship Management, Financial Data, Strategic Planning, Financial Statement Analysis, Financial Analysis, Business Modeling, Customer Analysis, Business Planning, Business Strategies, Business Strategy, Financial Acumen, Sales Strategy, Strategic Decision-Making, Small Business Accounting, Accounting, Entrepreneurship, Corporate Strategy, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Voxy

    English Language Skills A2-B1 CEFR: Low-Intermediate

    Skills you'll gain: Stress Management, Goal Setting, Nutrition and Diet, Professional Development, Language Competency, Personal Development, English Language, Organizational Skills, Nutrition Education, Planning, Product Knowledge, Productivity, Language Learning, Social Skills, Professionalism, Customer Service, Verbal Communication Skills, Technical Communication, Interpersonal Communications, Customer Inquiries

    4.6
    Rating, 4.6 out of 5 stars
    ·
    581 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    How to Create Realistic Reflections with Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Photo Editing, Adobe Creative Cloud, Computer Graphic Techniques, Photography, Graphics Software, Graphical Tools, Graphic Design, Typography, Creativity

    2.8
    Rating, 2.8 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Project Management

    Skills you'll gain: Backlogs, Quality Management, Project Closure, Cost Management, Project Planning, Scope Management, Team Management, Project Scoping, Management Training And Development, Agile Project Management, Budget Management, Project Risk Management, Milestones (Project Management), Product Roadmaps, Sprint Retrospectives, Resource Management, Project Management Life Cycle, Performance Reporting, Change Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    370 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Computational Methods in Pricing and Model Calibration

    Skills you'll gain: Regression Analysis, Derivatives, Financial Market, Statistical Methods, Market Data, Financial Modeling, Securities (Finance), Mathematical Modeling, Numerical Analysis, Equities, Model Optimization, Python Programming, Algorithms, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI in Financial Services: Foundations through future trends

    Skills you'll gain: Risking, Machine Learning Methods, FinTech, Financial Inclusion, Financial Services, Responsible AI, Data Ethics, Artificial Intelligence, Data Sharing, Financial Regulation, Financial Systems, Data Governance, Application Programming Interface (API), Financial Data, Finance, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Innovation, General Data Protection Regulation (GDPR), Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Entrepreneurial Mindset

    Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Business Architecture, New Product Development, Business Strategies, New Business Development, Product Development, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Amazon Web Services

    AWS Generative AI Applications

    Skills you'll gain: Responsible AI, Generative AI, Generative AI Agents, Prompt Engineering, Amazon Bedrock, Data Ethics, AWS SageMaker, AI Workflows, Agentic systems, AI Product Strategy, Agentic Workflows, Amazon Web Services, AI Integrations, LLM Application, AI Orchestration, MLOps (Machine Learning Operations), Application Programming Interface (API), Application Development, Solution Architecture, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Beginner · Professional Certificate · 1 - 3 Months

1…158159160…481

In summary, here are 10 of our most popular product marketing courses

  • AI Essentials: Saïd Business School, University of Oxford
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • English Language Skills A2-B1 CEFR: Low-Intermediate: Voxy
  • How to Create Realistic Reflections with Adobe Photoshop: Coursera
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • Google Project Management: Google
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Computational Methods in Pricing and Model Calibration: Columbia University
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • AI in Financial Services: Foundations through future trends: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok