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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Navigating Generative AI for Leaders

    Skills you'll gain: Responsible AI, AI Product Strategy, Generative AI, Strategic Thinking, Risking, Data Ethics, Large Language Modeling, Business Strategy, Regulation and Legal Compliance, Business Planning, AI Enablement, Organizational Change, Customer experience strategy (CX), Business Ethics, AI Security, Generative AI Agents, Business Leadership, Business Transformation, Stakeholder Communications, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    244 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    Fast Prototyping of GenAI Apps with Streamlit

    Skills you'll gain: Application Deployment, Cloud Deployment, Generative AI, Prompt Engineering, Prototyping, Agile Product Development, Retrieval-Augmented Generation, Application Development, Interactive Design, User Interface (UI), Data Integration

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Modelling and measuring the Energy Transition

    Skills you'll gain: Product Lifecycle Management, Environmental Science, Sustainable Development, Mathematical Modeling, Sustainable Engineering, Systems Thinking, Analysis, Microsoft Excel, Case Studies, Accounting, Open Source Technology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Cambridge

    Ethical AI: AI essentials for everyone

    Skills you'll gain: AI Security

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala Capstone

    Skills you'll gain: Scala Programming, User Interface (UI), Data Processing, Heat Maps, Interactive Data Visualization, Real Time Data, Big Data, Visualization (Computer Graphics), Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    547 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing of the Body

    Skills you'll gain: Geriatrics, Orthopedics, Child Health, Physical Therapy, Manual Therapy, Maternal Health, Preventative Care, Health Care, Patient Treatment, Infant Care, Pain Management, Cultural Sensitivity, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Financial Decisions in Flux

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Sustainability, Sustainability Standards, Financial Services, Environmental Regulations, Financial Market, Investments, Market Trend, Portfolio Management, Market Analysis, Regulatory Compliance, Capital Markets, Risk Analysis, Sustainable Business, Data Collection, Due Diligence, Big Data, Data Science, Risk Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Introdução ao Gerenciamento de produtos de software

    Skills you'll gain: Agile Software Development, Requirements Management, Software Development, Product Management, Process Development, Application Lifecycle Management, Software Engineering, Project Planning, Project Management, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials for AI

    Skills you'll gain: AI Security, Responsible AI, Information Privacy, Personally Identifiable Information, Data Security, Anomaly Detection, Threat Modeling, Vulnerability Assessments, Cyber Security Strategy, Cyber Threat Hunting, Cybersecurity, Cyber Risk, Security Strategy, Cyber Governance, Security Awareness, Artificial Intelligence and Machine Learning (AI/ML), Security Management, Security Software, AI Product Strategy, Generative AI

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Navigating Generative AI for Leaders: Coursera
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Fast Prototyping of GenAI Apps with Streamlit: DeepLearning.AI
  • Modelling and measuring the Energy Transition: Politecnico di Milano
  • Ethical AI: AI essentials for everyone: University of Cambridge
  • Functional Programming in Scala Capstone: École Polytechnique Fédérale de Lausanne
  • Programmatic Advertising: University of Colorado Boulder
  • Create corporate Newsletters with Canva: Coursera
  • Curanderismo: Traditional Healing of the Body: University of New Mexico
  • ESG Investing: Financial Decisions in Flux: Interactive Brokers

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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