• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Transform Engagement into Customers

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Content, Content Scheduling, Content Development and Management, Online Advertising, Campaign Planning, Drive Engagement, Digital Publishing, Marketing Analytics, Driving engagement, Conversion Funnel Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Programa Especializado en Gerencia de Proyectos Complejos

    Skills you'll gain: Scope Management, Project Scoping, Feasibility Studies, Work Breakdown Structure, Project Estimation, Requirements Management, Project Controls, Cost Estimation, Project Management, Estimation, Project Management Life Cycle, Project Schedules, Case Studies, Project Portfolio Management, Program Management, Strategic Planning, Project Risk Management, Crisis Management, Earned Value Management, Project Management Institute (PMI) Methodology

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Grow as a Manager

    Skills you'll gain: Management Training And Development, Leadership and Management, Lifelong Learning, Leadership, Growth Mindedness, Team Motivation, AI Enablement, AI literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    IS/IT Governance

    Skills you'll gain: IT Management, Technology Strategies, Change Management, Information Technology, Portfolio Management, Governance, Project Portfolio Management, Investment Management, System Implementation, Resource Allocation, Return On Investment, Risk Analysis, Financial Analysis, Cost Benefit Analysis, Risk Management, Resource Consumption Accounting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    756 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Computer Vision

    Skills you'll gain: Image Analysis, Computer Vision, Autoencoders, Convolutional Neural Networks, Vision Transformer (ViT), Generative Adversarial Networks (GANs), Recurrent Neural Networks (RNNs), Deep Learning, Generative Model Architectures, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Visualization (Computer Graphics), Machine Learning Methods, Model Deployment, Embeddings, Artificial Intelligence, Data Ethics, Data Processing, Applied Machine Learning, Linear Algebra

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Securing Digital Democracy

    Skills you'll gain: Cyber Security Policies, Information Systems Security, Human Factors (Security), Computer Security, Network Security, Cybersecurity, Security Awareness, Vulnerability, Threat Modeling, Policy Analysis, Political Sciences, Security Controls, Public Policies, Public Safety and National Security, Safety and Security, Human Factors, Authentications, Data Integrity, Usability, Software Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Thread: Implementation

    Skills you'll gain: Manufacturing Operations, Manufacturing Processes, Product Design, Digital Analysis, Manufacturing and Production, Business Analysis Tools, Production Process, Digital Transformation, Design Software, Digital Design, IT Infrastructure, Hardware Architecture, Technology Strategies, Information Technology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Blender for Beginners

    Skills you'll gain: Animations, 3D Modeling, 3D Assets, Computer Graphics, Visualization (Computer Graphics), Computer Graphic Techniques, Post-Production, Graphical Tools, Motion Graphics, File Management, Timelines, Graphics Software, User Interface (UI), Creativity, Image Quality, Video Production, Software Installation, System Configuration

    4.2
    Rating, 4.2 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Entrepreneurial Mindset

    Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Business Architecture, New Product Development, Business Strategies, New Business Development, Product Development, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, Continuous Integration, Agile Software Development, Lean Methodologies, DevOps, Agile Methodology, Scrum (Software Development), Software Development Methodologies, Lean Manufacturing, Development Testing, Continuous Deployment, Unit Testing, Continuous Delivery, Application Security, CI/CD, Integration Testing, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    568 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Advanced Manufacturing Enterprise

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Manufacturing and Production, Operations Management, Enterprise Resource Planning, Production Planning, Material Requirements Planning, Data Integration, Business Process Management, Data Collection, Digital Transformation, Data Security, Enterprise Application Management, Data Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    644 reviews

    Beginner · Course · 1 - 4 Weeks

1…164165166…482

In summary, here are 10 of our most popular product marketing courses

  • Transform Engagement into Customers: Google
  • Programa Especializado en Gerencia de Proyectos Complejos: Universidad de los Andes
  • Grow as a Manager: Google
  • IS/IT Governance: University of Minnesota
  • Computer Vision: University of Colorado Boulder
  • Securing Digital Democracy: University of Michigan
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Digital Thread: Implementation: University at Buffalo
  • Blender for Beginners: Skillshare
  • Entrepreneurial Mindset: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok