Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Politecnico di Milano
Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Systems Thinking, Technology Strategies, Data Management, Data-Driven Decision-Making, Product Development, Virtual Reality, Data-Driven Marketing, Entrepreneurship, Strategic Thinking, Digital Transformation, Business Transformation
Beginner · Specialization · 3 - 6 Months
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Economics, Policy, and Social Studies, Demand Planning, Resource Allocation, Market Analysis, Policy Analysis, Decision Making, Investment Management
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies
Mixed · Course · 1 - 3 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Sustainable Development, Sustainable Technologies, Energy and Utilities, Electric Power Systems, Transportation Operations, Sustainable Engineering, Economic Development, Market Analysis, Economics, Automation, Climate Change Mitigation, Financial Inclusion, Cost Benefit Analysis, Public Policies, Environmental Science, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Global Marketing, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Investments, Finance, Governance
Beginner · Course · 1 - 4 Weeks

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Sales Development, Lead Generation, Employee Onboarding, Sales Operations, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing
Beginner · Specialization · 3 - 6 Months
Pontificia Universidad Católica de Chile
Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, New Product Development, Innovation, Plan Execution, Entrepreneurship, Market Analysis
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Relations, Media Strategy, Video Production, Social Media Campaigns, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Media Planning, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property
Beginner · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Development, Business Strategy, Customer Analysis, Market Opportunities, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience, Communication Strategies
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Business Development, Target Market, Persona Development, User Research, Strategic Partnership, Sustainable Business, Customer Relationship Management, Product Development, Resource Management, Marketing Channel, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting
Intermediate · Course · 1 - 4 Weeks