Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Ideation, Market Opportunities, New Product Development, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Leadership and Management, Governance, Strategic Leadership, Corporate Strategy, Business Strategy, Leadership Development, Succession Planning, Lean Methodologies, Growth Strategies, Business Management
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Backlogs, User Story, Sprint Planning, Project Estimation, Agile Methodology, Agile Product Development, Sprint Retrospectives, Agile Project Management, Estimation, Acceptance Testing, Prioritization, Team Management, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience, Merchant Services
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Matplotlib, Plotly, Data Ethics, Data Visualization, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Scikit Learn (Machine Learning Library), Jupyter, Python Programming, Machine Learning, Model Evaluation
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Data Encryption Standard, Advanced Encryption Standard (AES), Cryptography, Encryption, Brute-force attacks, Algorithms
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Growth Strategies, Entrepreneurship, Diversity and Inclusion, Team Building, Performance Measurement, Culture Transformation, Governance, Business Risk Management, Key Performance Indicators (KPIs), Corporate Strategy, Employee Onboarding, Business Development, Go To Market Strategy, Risk Management, Sales Management, Compliance Management, Product Management, Case Studies, Sales Strategy, Leadership
Intermediate · Specialization · 3 - 6 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks