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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Nearest Neighbor Collaborative Filtering

    Skills you'll gain: AI Personalization, Machine Learning Algorithms, Predictive Modeling, Machine Learning Methods, Unsupervised Learning, Data Mining, Algorithms, Correlation Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    308 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Navigate the Landscape

    Skills you'll gain: Google Gemini, Google Cloud Platform, Gemini, Generative AI, AI Security, Generative AI Agents, AI literacy, AI Product Strategy, Responsible AI, Cloud Platforms, Data Governance, Cloud Infrastructure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Competing in Europe

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    310 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Cloud PM 1 of 3: Cloud Business and Technology

    Skills you'll gain: Cloud Computing, Amazon Web Services, Cloud Services, Amazon S3, Cloud Infrastructure, Cloud Computing Architecture, Cloud Platforms, Public Cloud, Cloud Storage, Software As A Service, Data Storage, Product Management, Scalability, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurial Finance, Entrepreneurship, Leadership Studies, Financial Management, Marketing Strategies, Financial Analysis, Innovation, Marketing, Strategic Thinking, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking, Customer Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    113 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    DFSS for the 6 σ Black Belt

    Skills you'll gain: Process Improvement, Six Sigma Methodology, Lean Six Sigma, Knowledge Transfer, Process Improvement and Optimization, Continuous Improvement Process, Lean Methodologies, Quality Management, Functional Specification, Product Development, Statistical Methods, Design and Product, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience Design, User Experience, User Centered Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), UI/UX Strategy, Qualitative Research, User Interface (UI) Design, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    472 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media and Communications, Media Planning, Branding, Earned Media, Brand Management, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    What is the Metaverse?

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, E-Commerce, Video Game Development, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Market Opportunities, Social Impact, Economic Development, Content Creation, Economics, Safety and Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Implement the Scrum Framework

    Skills you'll gain: Backlogs, User Story, Sprint Planning, Agile Software Development, Project Estimation, Agile Methodology, Product Requirements, Agile Product Development, Sprint Retrospectives, Agile Project Management, Estimation, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Nearest Neighbor Collaborative Filtering: University of Minnesota
  • Gen AI: Navigate the Landscape: Google Cloud
  • European Business Law: Competing in Europe: Lund University
  • Real-World Cloud PM 1 of 3: Cloud Business and Technology: Advancing Women in Tech
  • Emprendiendo en STEM: Universidad Austral
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera
  • DFSS for the 6 σ Black Belt: Kennesaw State University
  • User Research and Design: University of Minnesota
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • What is the Metaverse?: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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