• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    Università Bocconi

    Challenges of Agribusiness Management

    Skills you'll gain: Sustainable Systems, Innovation, Competitive Analysis, Land Management, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Sustainable Business, Supply Chain Management, Supply Chain, Environment and Resource Management, Environmental Issue, Food Quality Assurance And Control, Climate Change Adaptation, Business Modeling, Emerging Technologies, Economics, Product Knowledge

    4.8
    Rating, 4.8 out of 5 stars
    ·
    280 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Principios de Psicología

    Skills you'll gain: Psychology, Sensory Systems Analysis, Human Learning, Learning Theory, Human Development, Scientific Methods, Sociology, Social Sciences, Science and Research, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Applied Bioinformatics

    Skills you'll gain: Bioinformatics, Diagnostic Tests, Computational Thinking, Model Evaluation, Epidemiology, Infectious Diseases, Informatics, Network Analysis, Molecular Biology, Medical Science and Research, Molecular, Cellular, and Microbiology, Biotechnology, Biochemistry, Data Mining, Life Sciences, Scientific Visualization, Data Synthesis, Data Literacy, Microbiology, Science and Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Cloud Networking

    Skills you'll gain: Virtual Networking, Cloud Infrastructure, Network Architecture, Computer Networking, Network Infrastructure, Cloud Computing Architecture, General Networking, Software-Defined Networking, Network Planning And Design, Cloud Computing, Virtualization, Network Routing, TCP/IP, Wide Area Networks, Data Centers, Network Performance Management, Network Switches, Virtual Machines, Virtualization and Virtual Machines, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    304 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Machine Learning Methods, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Machine Learning Software, Business Modeling, Business Strategies, Natural Language Processing, Artificial Intelligence, Machine Learning, Company, Product, and Service Knowledge, Unsupervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Prompt Engineering Tools, AI powered creativity, Business Research, Copywriting, AI Product Strategy, Ideation, Marketing Materials, Writing and Editing, Generative AI, Market Research, Marketing, Product Marketing, Predictive Modeling, Financial Data, Packaging and Labeling, Financial Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain Planning, Supply Chain, Transportation, Supply Chain, and Logistics, Workforce Management, Resource Planning, Business Analytics, Applied Mathematics, Mathematical Modeling, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Inventory Control, Business Analysis, Microsoft Excel, Production Process, Resource Allocation, Analytics, Cash Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone: Create your own professional journalistic portfolio

    Skills you'll gain: Interviewing Skills, Journalism, Report Writing, Research Reports, Investigation, Research, Peer Review, Content Creation, Storytelling, Ethical Standards And Conduct, Data Collection, Writing and Editing, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Support Individual Growth and Development

    Skills you'll gain: Management Training And Development, Performance Management, Team Management, Performance Appraisal, Independent Thinking, Self-Awareness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct, Organizational Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Birla Institute of Technology & Science, Pilani

    General Physics

    Skills you'll gain: Physics, Mechanics, Thermal Management, Engineering, Vibrations, Physical Science, Engineering Analysis, General Science and Research, electromagnetics, Experimentation, Mathematical Theory & Analysis, Problem Solving, Science and Research, Analytical Skills, Computer Science, Critical Thinking and Problem Solving, Logical Reasoning, Research, Software Development, Critical Thinking

    Build toward a degree

    Beginner · Course · 1 - 3 Months

1…173174175…414

In summary, here are 10 of our most popular market research courses

  • Challenges of Agribusiness Management: Università Bocconi
  • Principios de Psicología: Tecnológico de Monterrey
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • Applied Bioinformatics: University of California San Diego
  • Cloud Networking: University of Illinois Urbana-Champaign
  • Deep Learning for Business: Yonsei University
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Advanced Models for Decision Making: University of Minnesota
  • Capstone: Create your own professional journalistic portfolio: Michigan State University
  • Support Individual Growth and Development: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok