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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Build social awareness content for Instagram with Canva

    Skills you'll gain: Canva (Software), Instagram, Content Creation, Graphic and Visual Design Software, Creative Design, Graphic Design, Digital Design, Graphic and Visual Design, Design, Social Media Marketing, Video Production, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Sales Process, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Storytelling, Productivity Software, Data Import/Export, Business Modeling, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Program Management and the Art of Communication

    Skills you'll gain: Intercultural Competence, Stakeholder Engagement, Stakeholder Communications, User Story, Empathy & Emotional Intelligence, Stakeholder Management, Persuasive Communication, Target Audience, Non-Verbal Communication, Communication Planning, Influencing, Professional Development, Strategic Communication, Leadership, Data Management, Data Integrity, Negotiation, Rapport Building, Data Presentation, Product Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to GitHub Copilot

    Skills you'll gain: GitHub Copilot, Prompt Engineering, Prompt Patterns, AI literacy, GitHub, Computer Programming, Software Installation, System Configuration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    325 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Labor Law, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Cultural Diversity, Economics, Consumer Behaviour, Social Justice, Global Marketing, Business Economics, Public History, Demography, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Software Design as an Abstraction

    Skills you'll gain: Database Design, Software Design, User Experience Design, Database Theory, Usability, UI/UX Research, Usability Testing, User Interface and User Experience (UI/UX) Design, Relational Databases, Software Visualization, Software Architecture, Software Design Patterns, User Interface (UI) Design, Application Security, Design Strategies, Security Software, Servers, Operating Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    135 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Valuation and the Capital Budgeting Process

    Skills you'll gain: Capital Budgeting, Risk Analysis, Risk Mitigation, Engineering Management, Risk Management, Financial Analysis, Project Finance, Business Valuation, Depreciation, Cash Flows, Financial Modeling, Cash Flow Forecasting, Portfolio Management, Project Portfolio Management, Financial Statements, Spreadsheet Software, Decision Making, Corporate Tax

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Design Elements And Principles, Digital Design, Graphical Tools, Design, Graphics Software, Graphic and Visual Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    288 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Export Control, International Finance, Competitive Analysis, Intercultural Competence, Mergers & Acquisitions, Risk Management, Risk Mitigation, Business Development, International Relations, Market Analysis, Franchising, Risk Analysis, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy, Business Strategies, Decision Making, Intellectual Property

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tel Aviv University

    Economic Growth and Distributive Justice Part I - The Role of the State

    Skills you'll gain: Social Justice, Economics, Policy, and Social Studies, Socioeconomics, Tax, Economic Development, Tax Planning, Economics, Sustainable Development, Public Policies, Tax Compliance, Income Tax, Ethical Standards And Conduct, Policy Analysis, Environmental Policy, Resource Allocation, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    392 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

1…173174175…440

In summary, here are 10 of our most popular product marketing courses

  • Build social awareness content for Instagram with Canva: Coursera
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • Program Management and the Art of Communication: University of Maryland, College Park
  • Introduction to GitHub Copilot: Microsoft
  • American History Through Baseball: University of Colorado Boulder
  • Software Design as an Abstraction: University of Colorado System
  • Project Valuation and the Capital Budgeting Process: University of Colorado Boulder
  • How to design Facebook/IG Stories using Canva: Coursera
  • International Business Entry Strategies : University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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