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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Balance Sheet, Income Statement, Financial Analysis, Customer Analysis, Business Strategy, Organizational Effectiveness, Business Strategies, Business Management, Target Market, Financial Planning, Consumer Behaviour, Cost Accounting, Management Accounting, Cash Flow Forecasting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create User Stories in Miro

    Skills you'll gain: User Story, Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Planning, Agile Methodology, Prioritization, Product Development, Product Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    AI para docentes: Transforma tu enseñanza con ChatGPT

    Skills you'll gain: ChatGPT, Responsible AI, Education Software and Technology, Generative AI, AI Integrations, Digital pedagogy, AI literacy, Artificial Intelligence, AI Personalization, AI Security, Prompt Engineering, Natural Language Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    99 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, AI Enablement, Care Management, Health Technology, Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    215 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Software Design as an Abstraction

    Skills you'll gain: Database Design, Software Design, User Experience Design, Database Theory, Usability, UI/UX Research, Usability Testing, User Interface and User Experience (UI/UX) Design, Relational Databases, Software Visualization, Software Architecture, Software Design Patterns, User Interface (UI) Design, Application Security, Design Strategies, Security Software, Servers, Operating Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    135 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Brand Marketing, Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, Target Market, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Online Advertising, Digital Advertising, Registration, Marketing, Advertising, Digital Marketing

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business - Understand the digital world

    Skills you'll gain: Digital Transformation, Digital Assets, Business Transformation, Entrepreneurship, Emerging Technologies, Innovation, digital literacy, Business Strategies, Business Modeling, Action Oriented, Market Dynamics, Network Model, Agile Methodology, Product Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    155 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Quality Assurance, Market Intelligence, Market Research, Analysis, Automation, Project Scoping

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Development and Management, AI Integrations, Content Strategy, AI Workflows, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • International Business Capstone: University of London
  • Create User Stories in Miro: Coursera
  • AI para docentes: Transforma tu enseñanza con ChatGPT: Universidades Anáhuac
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • Healthcare Trends for Business Professionals: Northeastern University
  • Software Design as an Abstraction: University of Colorado System
  • Foundations of Music Promotion & Branding: GRAMMY GO
  • Google Ads Search Certification Preparation: Aptly
  • Digital Business - Understand the digital world: Institut Mines-Télécom
  • Generative AI for Consultants: Fractal Analytics

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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