• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Digitalisation in Space Research

    Skills you'll gain: Global Positioning Systems, Digital Transformation, Environmental Monitoring, Aerospace Basic Quality System Standards, Manufacturing Processes, Big Data, Production Process, Cybersecurity, Spatial Data Analysis, Artificial Intelligence, Threat Detection, Automation, Telecommunications, Technology Strategies, Cloud Computing, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Matlab and Simulink Basics

    Skills you'll gain: Matlab, Data Visualization, Simulation and Simulation Software, Data Visualization Software, Mathematical Modeling, Data Analysis, Engineering Analysis, Data Integration, Data Structures, Scripting, Computer Programming, Debugging

    4.1
    Rating, 4.1 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Posicionamiento: La base del éxito en la estrategia de marketing

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    282 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    The data to decision path for infusion of AI in healthcare

    Skills you'll gain: Data Governance, Health Informatics, Machine Learning Algorithms, Analytics, Advanced Analytics, Data-Driven Decision-Making, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Health Information Management, Decision Support Systems, Business Analytics, Predictive Analytics, Applied Machine Learning, Health Technology, Machine Learning, Data Integration, Digital Transformation, Real Time Data, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Software Engineering: Implementation and Testing

    Skills you'll gain: Acceptance Testing, Software Development Methodologies, Configuration Management, Debugging, Software Development Life Cycle, Software Testing, Software Engineering, Unified Modeling Language, Integration Testing, User Acceptance Testing (UAT), Unit Testing, System Implementation, Secure Coding, Test Case, Requirements Analysis, Agile Methodology, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    125 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Tidyverse Skills for Data Science in R

    Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Regression Analysis, Web Scraping, Data Presentation, Data Science, R (Software), Data Analysis Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    109 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Statistical Modeling, Data Visualization, Data Wrangling, Data Manipulation, Correlation Analysis, Histogram, Data Analysis, Statistical Analysis, Biostatistics, Statistics, Statistical Hypothesis Testing, Scripting, Package and Software Management, Predictive Modeling, Risk Analysis, Descriptive Statistics, Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Survival Analysis in R for Public Health

    Skills you'll gain: Biostatistics, Statistical Analysis, R Programming, Statistical Methods, Regression Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Probability & Statistics, Statistical Modeling, Correlation Analysis, Statistical Hypothesis Testing, Descriptive Statistics, Public Health

    4.5
    Rating, 4.5 out of 5 stars
    ·
    329 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    What is Technology Entrepreneurship and Innovation?

    Skills you'll gain: Entrepreneurship, Commercialization, Design Thinking, Innovation, Presentations, Market Opportunities, Ideation, Product Development, Solution Design, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Probability & Statistics, Scatter Plots, Statistics, Microsoft Excel, Excel Formulas, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Data Analysis for Managerial Decision-Making

    Skills you'll gain: Probability & Statistics, Microsoft Excel, Descriptive Statistics, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Business Mathematics, Spreadsheet Software, Data-Driven Decision-Making, Algebra, Bayesian Statistics, Arithmetic, Case Studies, Statistical Analysis, Quantitative Research, Data Analysis, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

Searches related to customer analytics

customer data analytics for marketers
customer data, analytics, and segmentation
marketing analytics: know your customers
genai for customer analytics and insights with june
ai for customer experience with chatbots and analytics
custom reports in google analytics
building custom regional reports with google analytics
create a custom marketing analytics dashboard in data studio
1…175176177…372

In summary, here are 10 of our most popular customer analytics courses

  • Digitalisation in Space Research: Technical University of Munich (TUM)
  • Matlab and Simulink Basics : Starweaver
  • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
  • YouTube Optimization: Grow Your Presence: Coursera
  • The data to decision path for infusion of AI in healthcare: University of Colorado System
  • Software Engineering: Implementation and Testing: The Hong Kong University of Science and Technology
  • Tidyverse Skills for Data Science in R: Johns Hopkins University
  • Data Science for Health Research: University of Michigan
  • Survival Analysis in R for Public Health: Imperial College London
  • What is Technology Entrepreneurship and Innovation?: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok