• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of California, Irvine

    Introduction to Cybersecurity & Risk Management

    Skills you'll gain: Threat Modeling, Threat Management, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Risk Management Framework, Security Strategy, Cyber Governance, Risk Mitigation, Vendor Management, Business Continuity, Risk Control, Vulnerability Assessments, Security Management, Cyber Risk, Vendor Relationship Management, Compliance Management, Supplier Risk Management, Supplier Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    343 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

    Skills you'll gain: Management Accounting, Performance Measurement, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Performance Management, Financial Data, Performance Metric, Operating Budget, Cost Management, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Organizational Structure, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    647 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Project Management Communication, Stakeholders & Leadership

    Skills you'll gain: Stakeholder Engagement, Resource Management, Stakeholder Management, Stakeholder Analysis, Project Schedules, Resource Planning, Project Management Institute (PMI) Methodology, Stakeholder Communications, Negotiation, Project Management, Resource Allocation, Leadership, Timelines, Scheduling, Team Leadership, Emotional Intelligence, Communication Planning, Project Management Life Cycle, Drive Engagement, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Organizational Strategy, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Canva pour les débutants

    Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Content Creation, Style Guides, User Accounts, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google

    Accelerate Your Job Search with AI

    Skills you'll gain: Web Presence, Interviewing Skills, Applicant Tracking Systems, Communication, Google Gemini, Professional Development, Oral Expression, AI literacy, AI Enablement, Brand Strategy, Value Propositions, LLM Application, Follow Through, Rapport Building, Business Writing, Writing and Editing, Planning, Google Sheets, Generative AI, Personal Attributes

    4.7
    Rating, 4.7 out of 5 stars
    ·
    113 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Supply chain management: Be global

    Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Strategic Sourcing, Logistics, Supplier Risk Management, Procurement, Logistics Management, Supplier Management, Purchasing, Corporate Sustainability, Risk Management, Risk Analysis, Business Technologies, Risk Mitigation, Sustainable Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    368 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    AI for Cybersecurity

    Skills you'll gain: Generative Adversarial Networks (GANs), Anomaly Detection, AI Security, Fraud detection, Model Evaluation, Malware Protection, Cybersecurity, Threat Detection, Feature Engineering, Network Analysis, Cyber Attacks, Cyber Security Strategy, Classification Algorithms, Email Security, Network Security, Jupyter, Authentications, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    130 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Campaign Management, Direct Marketing, Advertising Mail, Campaign Planning, Data-Driven Marketing, Customer Relationship Building, Driving engagement, Target Audience, Email Marketing, Telemarketing, Events and Conferences, Event Planning, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    London Business School

    Future Ready Company

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Digital Transformation, Resilience, Operational Risk, Leadership Development, Business Transformation, Adaptability, Team Motivation, Corporate Strategy, AI Enablement, Governance, Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Culture Transformation, Organizational Change, Leadership Studies, Business Leadership, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    243 reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    Tel Aviv University

    The Emergence of the Modern Middle East - Part II

    Skills you'll gain: Political Sciences, World History, International Relations, Policy Analysis, Social Studies, Diplomacy, Social Justice, Culture, Governance, Sociology, Security Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    519 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Diversity and Inclusion for HR Professionals

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Intercultural Competence, Diversity Programs, Cultural Diversity, Human Resources, Human Resource Strategy, Employee Engagement, Decision Making, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

1…176177178…481

In summary, here are 10 of our most popular marketing strategy courses

  • Introduction to Cybersecurity & Risk Management: University of California, Irvine
  • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions: University of Illinois Urbana-Champaign
  • Project Management Communication, Stakeholders & Leadership : SkillUp
  • Extraordinary Human Capital Management: University of Michigan
  • Canva pour les débutants: Coursera
  • Accelerate Your Job Search with AI: Google
  • Supply chain management: Be global: Macquarie University
  • AI for Cybersecurity: Johns Hopkins University
  • Annual Campaigns: Building a Case for Support: University of California, Davis
  • Future Ready Company: London Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok