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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Climate Change Mitigation, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Building Interactive 3D Characters and Social VR

    Skills you'll gain: Unity Engine, Augmented and Virtual Reality (AR/VR), Virtual Environment, 3D Modeling, Animations, Non-Verbal Communication, Interaction Design, Human Computer Interaction, Psychology, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    86 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Business Analysis and CAPM Exam Preparation

    Skills you'll gain: Product Roadmaps, Business Analysis, Requirements Management, Team Building, Business Requirements, Acceptance Testing, Business Process Modeling, Agile Methodology, Project Management Software, Business Modeling, Agile Project Management, Stakeholder Analysis, Registration, Stakeholder Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Build social awareness content for Instagram with Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media, Content Creation, Advertising, Graphic Design, Design, Social Media Marketing, Social Media Campaigns, Video Production, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Debugging Embedded Systems

    Skills you'll gain: Embedded Software, Embedded Systems, Debugging, Model Based Systems Engineering, Computer Engineering, Failure Analysis, Simulation and Simulation Software, Technical Communication, Electronics Engineering, Automation Engineering

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    244 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    116 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Warehousing and Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Predictive Modeling, Cloud Computing, Market Analysis, Supervised Learning, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
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    129 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    B

    Berklee

    Music Production Capstone

    Skills you'll gain: Post-Production, Musical Composition, Music, Media Production, Peer Review, Music Performance, Editing, Coordination

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
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    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
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    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Business Strategy, Content Strategy, Business Research, Content Creation, Market Research, Creative Design, Target Audience, Value Propositions, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    188 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, User Experience Design, Human Centered Design, Critical Thinking and Problem Solving, Creativity, Human Factors Engineering, User Research, Decision Making, Human Computer Interaction, Human Learning, User Interface (UI), Data Collection, Human Machine Interfaces, Research Design, Computer Displays, Accident Prevention, Control Systems

    4.8
    Rating, 4.8 out of 5 stars
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    50 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRS® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Coordination, Key Performance Indicators (KPIs), Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Full Cycle Recruitment

    4.7
    Rating, 4.7 out of 5 stars
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    54 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées
  • Building Interactive 3D Characters and Social VR: University of London
  • Business Analysis and CAPM Exam Preparation: Packt
  • Build social awareness content for Instagram with Canva: Coursera
  • Modeling and Debugging Embedded Systems: University of Colorado Boulder
  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Data Warehousing and Business Intelligence: University of California, Irvine
  • Music Production Capstone: Berklee
  • Generative AI for Sales: Coursera
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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