Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Model Training, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Manipulation, Data Transformation, Feature Engineering, Statistical Modeling, Spreadsheet Software, Predictive Analytics, Model Optimization, Data Cleansing, Statistical Methods
Mixed · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Statistical Programming, R (Software), Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Statistical Software, Microsoft Excel, Statistics, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Animations, Editing, Marketing, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Apache Spark, Classification Algorithms, Big Data, Model Training, Regression Analysis, Data Mining, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Statistical Analysis, Machine Learning Software, Machine Learning, Data Analysis, Unsupervised Learning, Machine Learning Algorithms, Data Wrangling, Descriptive Statistics, Data Transformation
Mixed · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Social Media Analytics, Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Regression Analysis, Data Mining, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Advanced Analytics, Big Data, Analytics, Supervised Learning
Beginner · Specialization · 3 - 6 Months

Corporate Finance Institute
Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Dashboard Creation, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Extract, Transform, Load, Consolidation, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Wrangling, Data Manipulation
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Looker (Software), Dashboard Creation, Dashboard, Data Visualization Software, Data Analysis, Pivot Tables And Charts, Interactive Data Visualization, Data Sharing, Analysis, Data Presentation, Data Transformation, Data Manipulation, Data Import/Export, Collaborative Software, Content Management
Beginner · Course · 1 - 3 Months

STARWEAVER
Skills you'll gain: Revenue Management, Hospitality Services, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality Management, Cost Control, Budget Management, Hospitality, Cost Management, Financial Statements, Hotel And Restaurant Management, Hospitality and Food Services, Capital Budgeting, Budgeting, Guest Relations, Hotel Operations, Financial Forecasting, Financial Management, Financial Planning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Warehousing, MongoDB, IBM Cognos Analytics, Extract, Transform, Load, NoSQL, Apache Spark, IBM DB2, Big Data, Dashboard Creation, Data Integration, Dashboard, Business Intelligence, Database Architecture and Administration, PySpark, Data Pipelines, Analytics, Databases, Relational Databases, SQL, Python Programming
Advanced · Course · 1 - 3 Months