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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Market Intelligence, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    244 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud

    Skills you'll gain: Big Data, Apache Spark, Data Store, Apache Hadoop, Apache Mahout, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Cloud Computing, Real Time Data, Databases, Analytics, Deep Learning, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Scalability, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    343 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Product Development, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Product Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud en Español

    Skills you'll gain: Model Deployment, Google Cloud Platform, Data Lakes, Dataflow, Data Pipelines, Apache Kafka, Tensorflow, Real Time Data, Extract, Transform, Load, Big Data, Data Warehousing, Apache Spark, Data Architecture, Data Management, Data Processing, Data Integration, Metadata Management, Unstructured Data, Dashboard Creation, Applied Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    815 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Machine Learning Methods, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Corporate Finance, Investments, Data Mining

    4.4
    Rating, 4.4 out of 5 stars
    ·
    237 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Oral Expression, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    174 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Wrangling, Data Processing, Data Visualization, Plot (Graphics), Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Data Integration, Statistics, Infectious Diseases, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Artificial Intelligence Algorithms Models and Limitations

    Skills you'll gain: Model Training, Model Evaluation, Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, AI literacy, Machine Learning Algorithms, Data Collection, Ethical Standards And Conduct, Computational Thinking, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    565 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Crea Videos para Redes Sociales con Canva: Coursera
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Social Network Analysis: University of California, Davis
  • Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud: University of Illinois Urbana-Champaign
  • Product Launch and Post-Launch Management: Microsoft
  • Data Engineering, Big Data and ML on Google Cloud en Español: Google Cloud
  • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • Communicating with Presence: IESE Business School
  • COVID19 Data Analysis Using Python: Coursera

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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