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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Ideation, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Modifier et améliorer votre publicité Facebook

    Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Consumer Behaviour, Business-To-Consumer, Data Collection, Target Market, Market Share, Market Research, Customer Insights, Digital Marketing, Business Ethics, Web Analytics, Technical Communication, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, MLOps (Machine Learning Operations), Data Lakes, Apache Kafka, Real Time Data, Data Warehousing, Unstructured Data, Data Processing, Data Management, Data Infrastructure, Cloud Engineering, Cloud Storage, Big Data, Cloud Infrastructure, Extract, Transform, Load, Tensorflow, Data Visualization, Applied Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    296 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Supply Chain Planning

    Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Production Planning, Materials Management, Forecasting, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    311 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, User Experience, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, Persona (User Experience), Presentations, Web Design, Usability, Conceptual Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    167 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Applied Python Data Engineering

    Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, Interactive Data Visualization, Plotly, Data Pipelines, Matplotlib, Kubernetes, Dashboard, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    109 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Sustainable Innovation for Subsistence Marketplaces

    Skills you'll gain: Design Thinking, Environmental Issue, Sustainable Business, Solution Design, Innovation, Product Development, Entrepreneurship, Market Analysis, Market Research, Business Development, Consumer Behaviour, Needs Assessment, Cultural Sensitivity

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Video Production, Culture, Media Production, Intellectual Property, Brand Management, Storytelling, Digital Communications, Facebook, Branding, Driving engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer un compte de gestionnaire d'entreprise Facebook

    Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
  • Modifier et améliorer votre publicité Facebook: Coursera
  • Enhancing Customer Insights with Generative AI: Coursera
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版: Google Cloud
  • Supply Chain Planning: University of California, Irvine
  • Google UX Design: Google
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Applied Python Data Engineering: Duke University
  • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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