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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Business Operations, Logistics Management, Business Economics, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Strategic Decision-Making, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Organizational Leadership Capstone

    Skills you'll gain: Data-Driven Decision-Making, Strategic Communication, Collaboration, Crisis Management, Team Leadership, Organizational Leadership, Business Leadership, Culture Transformation, Strategic Decision-Making, Strategic Leadership, Customer experience strategy (CX), Case Studies, Human Centered Design, Innovation, Decision Making, Peer Review

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Facilitating and Leading Cross-Functional Collaboration

    Skills you'll gain: Product Roadmaps, Cross-Functional Collaboration, Product Development, Cross-Functional Team Leadership, Team Building, Collaboration, Meeting Facilitation, Empathy, Team Management, Team Motivation, Product Management, Discussion Facilitation, Leadership, Business Priorities, Conflict Management, Goal Setting, Continuous Improvement Process

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Get Started with Cloud Native, DevOps, Agile, and NoSQL

    Skills you'll gain: Cloud-Native Computing, NoSQL, MongoDB, Agile Methodology, Scrum (Software Development), Cloud Applications, DevOps, Test Driven Development (TDD), CI/CD, Behavior-Driven Development, Continuous Integration, Continuous Delivery, Continuous Deployment, Sprint Retrospectives, Sprint Planning, User Story

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Agile Projects: Developing Tasks with Taiga

    Skills you'll gain: User Story, Agile Project Management, Agile Methodology, Product Roadmaps, Project Management Software, Project Management, Product Development, Value Propositions, Product Design, Stakeholder Communications, Customer experience strategy (CX)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    工程圖學 2D CAD

    Skills you'll gain: Engineering Drawings, Computer-Aided Design, Technical Drawing, Computer Graphics, Visualization (Computer Graphics), Technical Communication, Graphic and Visual Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    223 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la calidad

    Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Product Quality (QA/QC), Continuous Improvement Process, Kaizen Methodology, Quality Improvement, Operational Efficiency, Process Improvement, Lean Methodologies, Corporate Sustainability, Waste Minimization, Inventory Control, Kanban Principles, Resource Utilization, Productivity Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    693 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Operations Systems Excellence

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Basic Data Processing and Visualization

    Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Analysis, Data Preprocessing, Data Cleansing, Matplotlib, Data Import/Export, NumPy, Jupyter, JSON, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Analyzing Macro-Environmental Factors Using Creately: Coursera
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Mastering Business Essentials: Introduction: Emory University
  • Organizational Leadership Capstone: Northwestern University
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • Facilitating and Leading Cross-Functional Collaboration: University of Colorado System
  • Get Started with Cloud Native, DevOps, Agile, and NoSQL: IBM
  • Agile Projects: Developing Tasks with Taiga: Coursera
  • 工程圖學 2D CAD: National Taiwan University
  • Introducción a la calidad: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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