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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Analytics, Social Media Marketing, Digital Brand Strategy, Content Development and Management, Target Audience, Social Media, Social Media Campaigns, Brand Management, Brand Strategy, Digital Media Strategy, Branding, Social Media Content, Digital Marketing Campaigns, Content Marketing, Driving engagement, Content Strategy, Social Media Strategy, Target Market, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Health Impacts of Chemicals in Consumer Products

    Skills you'll gain: Hazard Analysis, Environment Health And Safety, Health Assessment, Health And Safety Standards, Chemistry, Risk Analysis, Sustainable Engineering, Analytical Chemistry, Personal Care, Product Lifecycle Management, Environmental Regulations, Environmental Science, Child Health

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    FPGA computing systems: Background knowledge and introductory materials

    Skills you'll gain: Application Specific Integrated Circuits, Systems Design, Computer Architecture, System Design and Implementation, Hardware Architecture, Cloud Infrastructure, Distributed Computing, Computer Systems, System Configuration, Computational Logic

    4.6
    Rating, 4.6 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure Management Tools and Security Solutions

    Skills you'll gain: Microsoft Azure, Serverless Computing, Security Strategy, Network Security, Firewall, Cloud Applications, Cloud Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Services, System Monitoring, Cloud Security, Cloud Deployment, Application Security, Internet Of Things, Software Development Tools, Artificial Intelligence, Key Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    546 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Organizational Leadership, Business Management, Budget Management, Organizational Structure, Leadership and Management, Manufacturing Operations, Leadership, Operations Management, Business Operations, Human Resources, Human Resources Management and Planning, Business Strategies, Corporate Sustainability, Strategic Thinking, Sustainable Business, Human Resource Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    First Steps in Making the Business Case for Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Organizational Change, Environmental Social And Corporate Governance (ESG), Sustainable Systems, Performance Improvement, Change Management, Sustainability Reporting, Sustainability Standards, Financial Analysis, Systems Thinking, Proposal Development, Cost Benefit Analysis, Business Economics, Capital Budgeting, Environmental Issue, Economics, Stakeholder Engagement, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for Business Professionals

    Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Business Communication, Sales, Interpersonal Communications, Sustainable Business, Project Management, Business Leadership, Communication Strategies, Productivity Software, Crisis Management, Marketing, Language Competency, Business, Vocabulary, Telecommuting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Videojuegos: ¿de qué hablamos?

    Skills you'll gain: Video Game Development, Game Design, Animation and Game Design, Computer Programming, Computer Graphics, Interaction Design, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    568 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Brand Awareness Using Digital Brand Activation: Coursera
  • Health Impacts of Chemicals in Consumer Products: University of Michigan
  • FPGA computing systems: Background knowledge and introductory materials: Politecnico di Milano
  • Business Strategy: Value Proposition Essentials: Coursera
  • Microsoft Azure Management Tools and Security Solutions: Microsoft
  • Introduction to Business Management: Winning Internally: IIT Bombay
  • First Steps in Making the Business Case for Sustainability: University of Colorado System
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Essential English for Business Professionals: University of California, Irvine
  • Get Started with HubSpot: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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