• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Geopolítica e seus Movimentos Interculturais

    Skills you'll gain: International Relations, Diplomacy, World History, Culture, International Finance, Intercultural Competence, Cultural Diversity, Political Sciences, European History, Economics, Policy, and Social Studies, Governance, Economics, Conflict Management, Economic Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Trupeer Tutorial: Screen Recordings to Videos & SOPs

    Skills you'll gain: Training Records Management, Writing and Editing, Video Production, Standard Operating Procedure, Technical Documentation, Media Production, Video Editing, Content Creation, Productivity Software, AI Workflows, Workflow Management, Brand Management, Learning Management Systems, Instructional Design, AI Integrations, Automation, Product Knowledge, Employee Onboarding, Business Operations, Data Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Introduction to Data Analysis Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Data Cleansing, Python Programming, Data Analysis, NumPy, Pandas (Python Package), Data Manipulation, Data Processing, Programming Principles, Computer Programming, Analytics, Analytical Skills, Scripting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    177 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Good with Words: Speaking and Presenting

    Skills you'll gain: Tactfulness, Oral Expression, Public Speaking, Storytelling, Verbal Communication Skills, Persuasive Communication, Non-Verbal Communication, Communication, Communication Strategies, Presentations, Ingenuity, Creative Thinking, Interpersonal Communications, Honesty, Cognitive flexibility, Social Skills, Empathy, Composure, Professionalism, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    371 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Support for Visual Processing with Microsoft Word

    Skills you'll gain: Education Software and Technology, Microsoft Office

    4.4
    Rating, 4.4 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Text Mining in Python

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Machine Learning Engineer

    Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Model Optimization, Google Cloud Platform, Generative AI Agents, Model Deployment, Tensorflow, Model Training, Dataflow, Big Data, Keras (Neural Network Library), Machine Learning, Data Preprocessing, Prompt Engineering, Machine Learning Software, CI/CD, Generative AI, Model Evaluation, Cloud Infrastructure, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Coaching & Mentoring Practice

    Skills you'll gain: Employee Coaching, Training and Development, Dashboard, Data Storytelling, Dashboard Creation, Power BI, Coaching, People Analytics, Mentorship, People Development, Workforce Development, Employee Training, Data Presentation, Training Programs, Management Training And Development, Accountability Frameworks, Employee Engagement, Performance Measurement, Microsoft Copilot, Microsoft 365

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Work Smarter with Microsoft PowerPoint

    Skills you'll gain: Multimedia, Microsoft PowerPoint, Presentations, Microsoft Office, Collaborative Software, Microsoft Windows, Editing, Document Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    T

    The Hong Kong University of Science and Technology

    My Favorite Lectures @ HKUST

    Skills you'll gain: OSI Models, Computer Networking, General Networking, Student-Centred Learning, Teaching, Student Engagement, Network Protocols, Education and Training, Video Editing, Pedagogy, Culture, Multimedia, Lecturing, Instructional Strategies, Creative Design, Cultural Diversity, Human Development, Biology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Educación sobre cambio climático: energía y huella ecológica

    Skills you'll gain: Climate Change Mitigation, Climate Change Programs, Energy and Utilities, Mitigation, Environmental Issue, Environment, Climate Change Adaptation, Education and Training, Sustainable Development, Environmental Science, Teaching, Natural Resource Management, Sustainable Technologies, Systems Thinking, Pedagogy, Instructing, Advocacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Visualization and Communication with Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Tableau Software, Dashboard Creation, Data Visualization, Business Analytics, Interactive Data Visualization, Statistical Visualization, Process Improvement, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Oral Expression, Data Analysis, Graphing, Analysis, Visualization (Computer Graphics), Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Mixed · Course · 1 - 3 Months

1…181182183…754

In summary, here are 10 of our most popular social media analytics courses

  • Geopolítica e seus Movimentos Interculturais: Fundação Instituto de Administração
  • Trupeer Tutorial: Screen Recordings to Videos & SOPs: SkillsBooster Academy
  • Introduction to Data Analysis Using Python: Google
  • Good with Words: Speaking and Presenting: University of Michigan
  • Support for Visual Processing with Microsoft Word: Coursera
  • Applied Text Mining in Python: University of Michigan
  • Preparing for Google Cloud Certification: Machine Learning Engineer: Google Cloud
  • Coaching & Mentoring Practice: Microsoft
  • Work Smarter with Microsoft PowerPoint: Microsoft
  • My Favorite Lectures @ HKUST: The Hong Kong University of Science and Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok