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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing of the Body

    Skills you'll gain: Rehabilitation, Geriatrics, Orthopedics, Physical Therapy, Manual Therapy, Maternal Health, Pediatrics, Preventative Care, Health Care, Patient Treatment, Infant Care, Pain Management, Cultural Responsiveness, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creativity, Entrepreneurship, Commercialization, Resource Planning, Market Research, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    326 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Campaign Management, Direct Marketing, Advertising Mail, Campaign Planning, Data-Driven Marketing, Target Audience, Email Marketing, Telemarketing, Events and Conferences, Event Planning, Relationship Building, Customer Engagement, Cross-Channel Marketing, Telephone Skills

    4.2
    Rating, 4.2 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Berklee

    FL Studio Basics

    Skills you'll gain: Musical Composition, Post-Production, Music, Media Production, Video Editing, Music Performance, Editing, Automation, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Introducción a la Ingeniería Gastronómica - ¡Ciencia en la Cocina!

    Skills you'll gain: Product Engineering, Process Engineering, Experimentation, Engineering, Materials science, Environment, Systems Of Measurement, Microarchitecture, Laboratory Experience, Thermal Management, Analytical Testing, Laboratory Research, Biochemistry, Chemistry, Innovation, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Strategy, Data Ethics, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Cost Accounting

    Skills you'll gain: Management Accounting, Cost Accounting, Performance Management, Accounting, Cost Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    208 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Emprendimiento y métodos ágiles de desarrollo en videojuegos

    Skills you'll gain: Scrum (Software Development), Value Propositions, Proposal Development, Sprint Retrospectives, Business Modeling, Video Game Development, Customer Analysis, Agile Methodology, Software Development Methodologies, Agile Software Development, Presentations, Entrepreneurship, Game Design, Target Audience, Sprint Planning, Target Market, Backlogs, Agile Product Development, Agile Project Management, Market Opportunities

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials for AI

    Skills you'll gain: Data Security, Security Testing, Threat Detection, Cyber Threat Intelligence, Cyber Attacks, Cyber Risk, Cyber Security Strategy, AI Integrations, Intrusion Detection and Prevention, Cyber Threat Hunting, Data Management, Cybersecurity, Cyber Governance, Artificial Intelligence and Machine Learning (AI/ML), Security Management, Security Awareness, Security Strategy, AI Product Strategy, Security Software, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Copilot for Sales

    Skills you'll gain: Microsoft Copilot, Sales Enablement, Prompt Engineering, Sales Development, Sales, Sales Operations, Sales Strategy, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Sales Presentation, AI Product Strategy, Marketing Collateral, Overcoming Objections, Prompt Engineering Tools, Taking Meeting Minutes, Meeting Facilitation, Email Automation, Microsoft Teams

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Curanderismo: Traditional Healing of the Body: University of New Mexico
  • Generative AI for Creative Workflows: Adobe
  • The Search for Great Ideas: Harnessing creativity to empower innovation.: Michigan State University
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • Annual Campaigns: Building a Case for Support: University of California, Davis
  • FL Studio Basics: Berklee
  • Introducción a la Ingeniería Gastronómica - ¡Ciencia en la Cocina!: Pontificia Universidad Católica de Chile
  • Data and Digital Strategy Execution: Digital Marketing Institute
  • Introduction to Cost Accounting: Coursera
  • Emprendimiento y métodos ágiles de desarrollo en videojuegos: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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