• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Virginia

    Foundations of Diversity and Inclusion at Work TeachOut

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity Training, Diversity and Inclusion, Diversity Programs, Diversity Awareness, Organizational Change, Discussion Facilitation, Culture Transformation, Empathy & Emotional Intelligence, Organizational Leadership, Social Justice, Conflict Management, Leadership, Interpersonal Communications, Business Strategy

    ★ 4.4 (154) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Effectiveness, Conversion Funnel Analysis, Marketing Analytics, Looker (Software), Content Performance Analysis, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing

    ★ 4.6 (85) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing

    ★ 4.9 (38) · Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Graphic and Visual Design, Digital Design, Data Sharing, Design Reviews, Design Software, Version Control

    ★ 4.3 (36) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Agile Project Management

    Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Sprint Planning, Agile Methodology, Engineering Management, Agile Product Development, Sprint Retrospectives, Software Development Methodologies, Backlogs, Product Requirements, Organizational Strategy, Project Management, Strategic Thinking, Team Management, Organizational Effectiveness, Organizational Structure

    ★ 4.8 (488) · Beginner · Course · 1 - 4 Weeks

  • I

    INSEAD

    Transacting on the Blockchain

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Payment Systems, Financial Inclusion, Digital Transformation, Emerging Technologies, Financial Systems, Identity and Access Management, Distributed Computing, Financial Services, Authentications, Cryptographic Protocols, Automation, Empowerment, Cost Reduction, Transaction Processing, Information Privacy

    ★ 4.8 (924) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Digital Media Strategy, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Driving engagement, MarTech, Target Audience, Communication

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Copenhagen

    Academic Information Seeking

    Skills you'll gain: Research, Science and Research, Record Keeping, Data Collection, Document Management, Research Methodologies, Information Management, Data Quality, Data Access, Intellectual Property

    ★ 4.7 (816) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance

    ★ 4.7 (278) · Beginner · Course · 1 - 3 Months

  • T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, Market Data, International Finance, Financial Systems, Financial Market, Market Dynamics, Supply And Demand, Policy Development, Finance

    ★ 4.8 (340) · Intermediate · Course · 1 - 4 Weeks

  • N

    New York Institute of Finance

    Using Machine Learning in Trading and Finance

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Financial Trading, Data Pipelines, Applied Machine Learning, Technical Analysis, Machine Learning, Securities Trading, Statistical Machine Learning, Model Training, Market Trend, Market Data, Data Preprocessing, Deep Learning, Python Programming, Feature Engineering, Model Evaluation, Correlation Analysis, Artificial Neural Networks, Performance Metric

    ★ 3.9 (379) · Intermediate · Course · 1 - 3 Months

1…189190191…481

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Diversity and Inclusion at Work TeachOut: University of Virginia
  • Web Analytics & Reporting: Coursera
  • YouTube como un canal estrategico: Coursera
  • Product Development for Technical Managers: University of Colorado Boulder
  • Beginner: Figma UI / UX Design Essentials: Skillshare
  • Agile Project Management: University of Colorado Boulder
  • Transacting on the Blockchain: INSEAD
  • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
  • Academic Information Seeking: University of Copenhagen
  • Entrepreneurship Capstone : University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok