• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.


Popular Marketing Management Courses and Certifications


  • C

    Coursera

    Introduction to Project Management

    Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Introduction to Risk Management

    Skills you'll gain: Risk Management, Business Risk Management, Risk Modeling, Operational Risk, Enterprise Risk Management (ERM), Credit Risk, Risk Analysis, Portfolio Management, Capital Markets, Financial Market, Financial Regulation, Financial Modeling, Market Liquidity, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    832 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Agile Project Management

    Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Project Management, Virtual Teams, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    473 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Competitive Analysis, Key Performance Indicators (KPIs), Cross-Functional Team Leadership, Customer experience improvement, Professional Networking, Financial Analysis, Product Development, Product Requirements, Product Strategy, Sales Presentation, Technical Product Management, Engineering Management, New Product Development, Performance Measurement, Interviewing Skills, Leadership, Branding

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    931 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Operations and Process Management

    Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Operational Excellence, Return On Investment, Change Management, Performance Measurement, Risk Management, Business Technologies, Project Management, Pareto Chart, Key Performance Indicators (KPIs)

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Product Lifecycle Management, Design Thinking, Product Roadmaps, Customer Insights, Agile Methodology, Customer Engagement, Product Testing, Web Analytics, Data-Driven Decision-Making, Growth Strategies, User Story, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Management Skills for New Managers

    Skills you'll gain: Delegation Skills, Performance Management, Employee Performance Management, Management Training And Development, Emotional Intelligence, People Management, Empathy & Emotional Intelligence, Interpersonal Communications, Leadership Development, Leadership, Team Motivation, Communication Strategies, Team Building, Collaboration, Cross-Functional Collaboration, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Introduction to Risk Management

    Skills you'll gain: Enterprise Risk Management (ERM), Financial Services, Risk Management, Credit Risk, Operational Risk, Banking, Financial Regulation, Risk Analysis, Business Risk Management, Governance Risk Management and Compliance, Risk Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Effective Leadership: Master Management Styles

    Skills you'll gain: Team Management, Team Leadership, Leadership and Management, Business Leadership, Leadership, Leadership Development, Adaptability, People Management, Performance Management, Cognitive flexibility, Employee Engagement, Change Management, Self-Awareness, Emotional Intelligence, Coaching

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing management

marketing management essentials: product and branding
marketing management essentials: market analysis
marketing management essentials:the marketing plan structure
marketing management free
marketing management essentials
marketing management course
market research essentials for marketing management
product marketing management
1…192021…834

In summary, here are 10 of our most popular marketing management courses

  • Introduction to Project Management: Coursera
  • Introduction to Risk Management: New York Institute of Finance
  • Agile Project Management: University of Colorado Boulder
  • Real-World Product Management: Advancing Women in Tech
  • Operations and Process Management: Illinois Tech
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • إدارة الفعاليات | Events Management: Alfaisal University | KLD
  • Fundamentals of Business Management : Board Infinity
  • Management Skills for New Managers: Starweaver
  • Introduction to Risk Management: Corporate Finance Institute

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok