• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, Human Centered Design, Critical Thinking and Problem Solving, Creativity, Creative Problem-Solving, Kinesiology, Sensory Systems Analysis, User Research, Decision Making, Display Devices, Human Computer Interaction, Human Learning, Exercise Science, Data Collection, Human Factors Engineering, Accident Prevention, Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Customer experience strategy (CX), Operations Management, Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Market Data, Data-Driven Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Strategic Decision-Making, Data Analysis, Analysis, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Entrepreneurial Strategic Management

    Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Business Strategy, Decision Making, Business Metrics, Organizational Strategy, Corporate Strategy, Entrepreneurship, Competitive Intelligence, Competitive Analysis, Performance Measurement, Performance Metric, Key Performance Indicators (KPIs), Market Dynamics, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    327 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    Introduction to Psychology

    Skills you'll gain: Human Development, Psychology, Mental Health Diseases and Disorders, Child Development, Psychological Evaluations, Human Learning, Learning Theory, Stress Management, Learning Strategies, Scientific Methods, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Seeking Investment Alpha

    Skills you'll gain: Risk Analysis, Financial Analysis, Portfolio Risk, Return On Investment, Financial Management, Investment Management, Risk Management, Portfolio Management, Equities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    106 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Solving Algorithms for Discrete Optimization

    Skills you'll gain: Operations Research, Model Optimization, Computational Logic, Algorithms, Applied Mathematics, Mathematical Modeling, Mathematical Software, Programming Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    260 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Learners and Learning

    Skills you'll gain: Student Engagement, Teaching, Education and Training, Pedagogy, Formal Learning, Human Learning, Working With Children, Child Development, Instructional Strategies, Childhood Education and Development, Learning Theory, Collaboration, Cultural Diversity, Substance Abuse

    4.7
    Rating, 4.7 out of 5 stars
    ·
    314 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Business Strategies, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics, Market Opportunities, Asset Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Arizona

    Biosphere 2 Science for the Future of Our Planet

    Skills you'll gain: Water Resources, Climate Change Programs, Hydrology, Environmental Science, Biology, Water Resource Management, Environmental Issue, Environment and Resource Management, Environmental Monitoring, Water Sustainability, Life Sciences, Sustainable Systems, Natural Resource Management, Systems Thinking, Climate Change Adaptation, Microbiology, Experimentation, Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 3 Months

1…191192193…454

In summary, here are 10 of our most popular market research courses

  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Pesquisa de Mercado e Estratégia de Marketing: Fundação Instituto de Administração
  • Entrepreneurial Strategic Management: University of New Mexico
  • Introduction to Psychology: National Taiwan University
  • Seeking Investment Alpha: Coursera
  • Solving Algorithms for Discrete Optimization: The Chinese University of Hong Kong
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • Digital Marketing Trends: Coursera
  • Foundations of Teaching for Learning: Learners and Learning: Commonwealth Education Trust

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok