Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Pontificia Universidad Católica del Perú
Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Facebook, Digital Content, Social Media Campaigns, Social Media, Marketing Materials, Graphic and Visual Design, Design, Graphic Design, Content Marketing, Social Impact
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Personal Development, Resilience, Decision Making, Self-Awareness, Problem Solving, Emotional Intelligence, Industrial and Organizational Psychology, Stress Management, Leadership, Neurology, Human Learning, Learning Strategies, Psychology, Life Sciences, Anatomy, Business, Physiology
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Negotiation, Contract Negotiation, Trustworthiness, Conflict Management, Relationship Building, Communication, Interpersonal Communications, Emotional Intelligence, Rapport Building, Empathy & Emotional Intelligence, Influencing, Business Ethics, Stress Management, Active Listening
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Storytelling, Photo/Video Production and Technology, Graphic Design, Digital Publishing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Generative AI, User Accounts
Beginner · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Environmental Policy, Environment, Social Justice, Sustainable Business, Environmental Science, Advocacy, Education and Training
Beginner · Course · 1 - 3 Months