Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Toronto
Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Analytics, Regression Analysis, Research, Diversity Awareness, Focus Group, Correlation Analysis, Diversity and Inclusion, Research Methodologies, Business Analytics, Data Synthesis, Statistical Inference, Stakeholder Analysis
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Medication Therapy Management, Drug Development, Clinical Trials, Pharmaceuticals, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Clinical Pharmacy, Clinical Research, Patient Education and Support, Pre-Clinical Development, Patient Safety, Statistical Analysis, Value-Based Care, Epidemiology, Utilization Management, Program Evaluation, Public Health, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Rice University
Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Economics, Policy, and Social Studies, Financial Policy, Game Theory, Cost Accounting, Socioeconomics, Tax, International Relations, Operating Cost, Public Policies, General Finance, Cost Benefit Analysis, Business Metrics, Market Analysis, Performance Metric, International Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Creative Design, Editing, Graphic and Visual Design Software, Marketing Design, User Accounts, Digital Assets, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Management, User Research, Product Development, Target Audience, Product Strategy, Gap Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Dashboard Creation, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Extract, Transform, Load, Consolidation, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Wrangling, Data Manipulation
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Workplace inclusivity, Employee Retention, Diversity and Inclusion
Beginner · Specialization · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Technical Analysis, Portfolio Management, Advanced Analytics, Financial Data, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Risk Modeling, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend
Intermediate · Specialization · 1 - 3 Months

Universidad Austral
Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Analytics, Statistics, Data Literacy, Risk Modeling, Excel Formulas, Sampling (Statistics), Microsoft Excel, Sample Size Determination, Data Analysis, Statistical Methods, Risk Management, Probability, Descriptive Analytics, Statistical Analysis, Probability & Statistics, Data Science
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft SQL Servers, SQL, Database Design, Transact-SQL, Databases, Database Management Systems, Database Management, Relational Databases, Data Transformation, Data Manipulation, GitHub Copilot, Query Languages, Generative AI, Data Analysis
Beginner · Course · 1 - 4 Weeks