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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Analytics, Regression Analysis, Research, Diversity Awareness, Focus Group, Correlation Analysis, Diversity and Inclusion, Research Methodologies, Business Analytics, Data Synthesis, Statistical Inference, Stakeholder Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Drug Development and Pharmacoepidemiology

    Skills you'll gain: Medication Therapy Management, Drug Development, Clinical Trials, Pharmaceuticals, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Clinical Pharmacy, Clinical Research, Patient Education and Support, Pre-Clinical Development, Patient Safety, Statistical Analysis, Value-Based Care, Epidemiology, Utilization Management, Program Evaluation, Public Health, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    140 reviews

    Intermediate · Specialization · 3 - 6 Months

  • R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Economics, Policy, and Social Studies, Financial Policy, Game Theory, Cost Accounting, Socioeconomics, Tax, International Relations, Operating Cost, Public Policies, General Finance, Cost Benefit Analysis, Business Metrics, Market Analysis, Performance Metric, International Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create and Sell Digital Teaching Printables with Canva

    Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Creative Design, Editing, Graphic and Visual Design Software, Marketing Design, User Accounts, Digital Assets, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Management, User Research, Product Development, Target Audience, Product Strategy, Gap Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Data Skills for Excel Professionals

    Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Dashboard Creation, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Extract, Transform, Load, Consolidation, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Wrangling, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    200 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Workplace inclusivity, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    156 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Advanced Analytics, Financial Data, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Risk Modeling, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend

    4.7
    Rating, 4.7 out of 5 stars
    ·
    222 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad Austral

    Estadística aplicada a los negocios

    Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Analytics, Statistics, Data Literacy, Risk Modeling, Excel Formulas, Sampling (Statistics), Microsoft Excel, Sample Size Determination, Data Analysis, Statistical Methods, Risk Management, Probability, Descriptive Analytics, Statistical Analysis, Probability & Statistics, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    783 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    SQL Foundations

    Skills you'll gain: Microsoft SQL Servers, SQL, Database Design, Transact-SQL, Databases, Database Management Systems, Database Management, Relational Databases, Data Transformation, Data Manipulation, GitHub Copilot, Query Languages, Generative AI, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Inclusive Analytic Techniques: University of Toronto
  • Working with the Media: University of Colorado Boulder
  • Drug Development and Pharmacoepidemiology: Johns Hopkins University
  • A Story of Economics: A Principles Tale: Rice University
  • Create and Sell Digital Teaching Printables with Canva: Coursera
  • Market Research and Competitive Analysis: Microsoft
  • Personal Branding: Stand Out and Succeed : University of Michigan
  • Data Skills for Excel Professionals: Corporate Finance Institute
  • Corporate Communications: University of California, Irvine
  • Analítica de Datos en Finanzas​: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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