Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Microsoft SQL Servers, SQL, Database Management, Databases, Data Integration, Managed Services, Data Migration, Cloud Services
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Logistics, Market Analysis, Case Studies
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Continuous Integration, CI/CD, Continuous Delivery, Continuous Deployment, Integration Testing, DevOps, Secure Coding, Systems Integration, Software Development, Continuous Monitoring, System Monitoring, Docker (Software), Application Deployment, Development Environment, Maintainability, GitHub, Automation, Version Control, Program Development, Debugging
Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Productivity, Financial Statements, Financial Acumen, Relationship Management, User Research, Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Engineering Management, Innovation, Product Management, Team Management, Product Planning, Market Research, Prototyping, Project Portfolio Management, Agile Product Development, Product Roadmaps, Sustainable Business, Conceptual Design, Process Development, Product Lifecycle Management, Team Building
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Cost Reduction, Strategic Thinking, Cost Control, Market Analysis, Value Propositions, Market Opportunities, Operational Analysis, Business Analysis, Strategic Decision-Making, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Prompt Engineering, Content Creation, Digital Design, Image Quality, Creativity, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours
Amazon Web Services
Skills you'll gain: Amazon CloudWatch, DevOps, DevSecOps, Code Review, Amazon Web Services, CI/CD, MLOps (Machine Learning Operations), Application Performance Management, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Anomaly Detection, Continuous Monitoring, System Monitoring, Vulnerability Scanning, Predictive Analytics
Beginner · Course · 1 - 4 Weeks