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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Cybersecurity Job Search, Resume, and Interview Prep

    Skills you'll gain: Interviewing Skills, Professional Networking, Web Presence, Cybersecurity, Applicant Tracking Systems, Market Research, Recruitment, Portfolio Management, Job Analysis, Keyword Research, Business Writing, Negotiation, Writing, Technical Communication, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    Sustainable Finance: Products, Instruments and Future Trends

    Skills you'll gain: Sustainable Business, Sustainable Development, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainability Reporting, Social Impact, Finance, Stakeholder Engagement, Financial Services, Financial Systems, Case Studies, Corporate Strategy, Environmental Issue, Investments, Return On Investment, Loans, Risk Management, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Market Intelligence, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, Generative Model Architectures, AI Personalization, Generative Adversarial Networks (GANs), Regulatory Compliance, AI Product Strategy, Predictive Analytics, Financial Services, Financial Regulations, Personalized Service, Payroll Reporting, Financial Forecasting, Financial Trading, Market Data, Financial Reporting, Prompt Engineering, FinTech, Compliance Management, Artificial Intelligence

    3.9
    Rating, 3.9 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    DevOps Capstone Project

    Skills you'll gain: Devops Tools, DevOps, CI/CD, Cloud Deployment, User Story, Microservices, OpenShift, DevSecOps, Application Deployment, Continuous Integration, Agile Software Development, Cloud-Native Computing, Code Review, Kubernetes, Test Driven Development (TDD), Continuous Deployment, Continuous Delivery, Scrum (Software Development), Agile Methodology, Cloud Computing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    180 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Empathy & Emotional Intelligence, Emotional Intelligence, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Natural Language Processing in Microsoft Azure

    Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Unstructured Data, Automation, Application Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Ethics, Data Strategy, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    人群与网络

    Skills you'll gain: Social Network Analysis, Graph Theory, Game Theory, Network Analysis, Network Model, Economics, Policy, and Social Studies, Social Sciences, Socioeconomics, Web Analytics and SEO, Computational Thinking, Sociology, Behavioral Economics, Market Dynamics, Bidding, Political Sciences, Market Analysis, Online Advertising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud AI Infrastructure

    Skills you'll gain: Model Deployment, Google Cloud Platform, Cloud Deployment, Cloud Infrastructure, Hardware Architecture, Model Optimization, Infrastructure Architecture, AI Workflows, Cloud Computing Architecture, Computer Hardware, Computer Architecture, MLOps (Machine Learning Operations), Model Training, Cloud Platforms, Computing Platforms, Performance Tuning, Interoperability, Artificial Intelligence, Product Demonstration, Systems Architecture

    4.3
    Rating, 4.3 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Logistics Excellence

    Skills you'll gain: Logistics, Logistics Management, Transportation, Supply Chain, and Logistics, Warehouse Management, Supply Chain Management, Warehousing, Warehouse Operations, Supply Chain, Transportation Management, Supply Chain Systems, Inventory and Warehousing, Order Delivery, Transportation Operations, Order Fulfillment, Relationship Management, Supplier Relationship Management, Supplier Management, Cash Flows, Complex Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    91 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Start Your Freelance Video Editing Career

    Skills you'll gain: Constructive Feedback, Client Services, Data Storage, Data Storage Technologies, Video Editing, Editing, Social Media Content, Style Guides, Social Media Strategy, Rapport Building, Data Maintenance, Social Media Management, Social Media Marketing, Video Production, Customer Retention, File Management, Selling Techniques, Customer Relationship Building, Cloud Storage, Relationship Building

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Cybersecurity Job Search, Resume, and Interview Prep: IBM
  • Sustainable Finance: Products, Instruments and Future Trends: Saïd Business School, University of Oxford
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Introduction to Generative AI in Finance: Coursera
  • DevOps Capstone Project: IBM
  • Executive Communication Excellence: Starweaver
  • Natural Language Processing in Microsoft Azure: Microsoft
  • Data and Digital Strategy Execution: Digital Marketing Institute
  • 人群与网络 : Peking University
  • Google Cloud AI Infrastructure: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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