Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Loyalty Programs, Customer Advocacy, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security
Beginner · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Business Planning, Marketing, Marketing Planning, English Language, Marketing Strategy and Techniques, Vocabulary, Language Competency, Company, Product, and Service Knowledge
Intermediate · Course · 1 - 3 Months

Sciences Po
Skills you'll gain: Social Sciences, Data Governance, Economics, Policy, and Social Studies, Political Sciences, Governance, Public Administration, Data Management, Data Sharing, Digital Transformation, Policy Analysis, Big Data, Driving engagement, Algorithms, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy
Beginner · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Organizational Strategy, Digital Transformation, Market Opportunities, Design Strategies, Business Risk Management, Innovation
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Operations, Revenue Management, Business Modeling, Business Process Improvement, Supply Chain, Supply Chain Management, Business Process, Quality Improvement, Process Improvement and Optimization, Organizational Structure, Supply Chain Planning, Supply Management, Strategic Thinking, Business Strategy, Strategic Decision-Making, Competitive Analysis
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Cloud Engineering, Cloud-Native Computing, Software Engineering, Cloud Development, Distributed Computing, Cloud Storage, Engineering Software, Extract, Transform, Load, Google Cloud Platform, Software Engineering Tools, Big Data, Software Development, Cloud Computing, Serverless Computing, Data Infrastructure, Cloud Technologies, Cloud Services, Cloud Solutions, Data Pipelines, Command-Line Interface
Intermediate · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Salesforce, Sales Prospecting, Sales Development, Sales Enablement, Prospecting and Qualification, Campaign Management, Cross-Channel Marketing, Inside Sales, Business Software, Sales, Sales Strategy, Campaign Planning, Sales Pipelines, Social Media Campaigns, LinkedIn, Sales Operations, Sales Process, Productivity Software
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Presentation, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Data Synthesis, Statistical Methods, Data Integration, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Animations, Canva (Software), Social Media, Visual Storytelling, Social Media Content, Social Media Marketing, Graphical Tools, Graphic and Visual Design Software, Creative Design, Design, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Data Analysis, Analytics, Data Analysis Software, Statistical Analysis, Statistical Programming, Spreadsheet Software, Analytical Skills, Exploratory Data Analysis, Descriptive Analytics, Data Cleansing, Statistical Methods, Data Collection, Advanced Analytics, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software
Beginner · Course · 1 - 3 Months