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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Loyalty Programs, Customer Advocacy, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Business Planning, Marketing, Marketing Planning, English Language, Marketing Strategy and Techniques, Vocabulary, Language Competency, Company, Product, and Service Knowledge

    4.8
    Rating, 4.8 out of 5 stars
    ·
    194 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Sciences Po

    Data and Urban Governance

    Skills you'll gain: Social Sciences, Data Governance, Economics, Policy, and Social Studies, Political Sciences, Governance, Public Administration, Data Management, Data Sharing, Digital Transformation, Policy Analysis, Big Data, Driving engagement, Algorithms, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • P
    U

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Organizational Strategy, Digital Transformation, Market Opportunities, Design Strategies, Business Risk Management, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    64 reviews

    Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Supply Chain & Operations

    Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Operations, Revenue Management, Business Modeling, Business Process Improvement, Supply Chain, Supply Chain Management, Business Process, Quality Improvement, Process Improvement and Optimization, Organizational Structure, Supply Chain Planning, Supply Management, Strategic Thinking, Business Strategy, Strategic Decision-Making, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Cloud Data Engineering

    Skills you'll gain: Cloud Engineering, Cloud-Native Computing, Software Engineering, Cloud Development, Distributed Computing, Cloud Storage, Engineering Software, Extract, Transform, Load, Google Cloud Platform, Software Engineering Tools, Big Data, Software Development, Cloud Computing, Serverless Computing, Data Infrastructure, Cloud Technologies, Cloud Services, Cloud Solutions, Data Pipelines, Command-Line Interface

    4.1
    Rating, 4.1 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Salesforce

    Boosting Productivity through the Tech Stack

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Salesforce, Sales Prospecting, Sales Development, Sales Enablement, Prospecting and Qualification, Campaign Management, Cross-Channel Marketing, Inside Sales, Business Software, Sales, Sales Strategy, Campaign Planning, Sales Pipelines, Social Media Campaigns, LinkedIn, Sales Operations, Sales Process, Productivity Software

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Advanced Data Analysis & Visualization with Copilot in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Presentation, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Data Synthesis, Statistical Methods, Data Integration, Data-Driven Decision-Making

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Social Media, Visual Storytelling, Social Media Content, Social Media Marketing, Graphical Tools, Graphic and Visual Design Software, Creative Design, Design, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Fundamentals of Data Analysis

    Skills you'll gain: Data Analysis, Analytics, Data Analysis Software, Statistical Analysis, Statistical Programming, Spreadsheet Software, Analytical Skills, Exploratory Data Analysis, Descriptive Analytics, Data Cleansing, Statistical Methods, Data Collection, Advanced Analytics, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software

    3.5
    Rating, 3.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Creating Engaging Content for TikTok: Coursera
  • Capture and Captivate Your Audience: Google
  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Business English: Capstone Project: University of Washington
  • Data and Urban Governance: Sciences Po
  • Business Innovation and Digital Disruption: Parsons School of Design, The New School
  • Supply Chain & Operations: Fundação Instituto de Administração
  • Cloud Data Engineering: Duke University
  • Boosting Productivity through the Tech Stack: Salesforce
  • Advanced Data Analysis & Visualization with Copilot in Excel: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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