Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Probability & Statistics, Scatter Plots, Statistics, Microsoft Excel, Excel Formulas, Data Analysis, Statistical Methods, Spreadsheet Software, Bayesian Statistics
★ 4.6 (41) · Beginner · Course · 1 - 3 Months

Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Data Analysis, Query Languages, SQL, Analytical Skills, Database Software, Technical Communication, Relational Databases
★ 4.6 (22) · Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Motion Arguments, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence
★ 4.8 (92) · Beginner · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies
★ 4.8 (146) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Requirements, Financial Data, Data Modeling, Financial Analysis, Data Visualization Software, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export
★ 4.5 (17) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales
★ 4.7 (90) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Generative AI Agents, Case Law, Regulation and Legal Compliance, Artificial Intelligence, Legal Writing, Ethical Standards And Conduct, AI Integrations, Automation
★ 4.6 (33) · Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Graphic and Visual Design, Digital Design, Data Sharing, Design Reviews, Design Software, Version Control
★ 4.3 (35) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Statistical Reporting, Data Visualization, Big Data, SQL, Interactive Data Visualization, Query Languages, Data Import/Export, Google Cloud Platform, Data Warehousing, Data Sharing, Analytics
★ 4.3 (272) · Beginner · Guided Project · Less Than 2 Hours

University of Copenhagen
Skills you'll gain: Data Literacy, digital literacy, Data Ethics, Journalism, Artificial Intelligence, Data Sharing, AI literacy, Big Data, Law, Regulation, and Compliance, Data Processing, Data Collection, Social Impact, Machine Learning, Algorithms
★ 4.6 (294) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
★ 5 (29) · Beginner · Specialization · 1 - 3 Months

Duke University
Skills you'll gain: Business Metrics, Business Analytics, Analytics, Performance Metric, Performance Measurement, Marketing Analytics, Financial Data, Business Analysis, Key Performance Indicators (KPIs), Tableau Software, Analytical Skills, Big Data, Data Analysis, Data Literacy, Case Studies, Microsoft Excel, Digital Transformation, SQL
★ 4.7 (77) · Mixed · Course · 1 - 3 Months