Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Saïd Business School, University of Oxford
Skills you'll gain: Sustainable Business, Sustainable Development, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Social Impact, Finance, Stakeholder Engagement, Financial Services, Case Studies, Corporate Strategy, Investments, Loans, Risk Management
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Key Performance Indicators (KPIs), Customer experience improvement, Corporate Strategy, Strategic Decision-Making, Data Ethics, Business Ethics, Customer Engagement, Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Pipelines, Closing (Sales), Customer Retention, Sales Process, Lead Generation, Prospecting and Qualification, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

ISAE-SUPAERO
Skills you'll gain: Safety Culture, Engineering Design Process, Product Development, Systems Design
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Retrieval-Augmented Generation, AI Product Strategy, Independent Thinking, Productivity Software, Generative AI, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Business Communication, Emotional Intelligence, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Digital Transformation, Business Communication, Business Acumen, Customer Service, Cost Benefit Analysis, Product Management, Financial Acumen, Customer experience strategy (CX), Stakeholder Communications, New Product Development, Cross-Functional Collaboration, Communication, Business, Innovation, Strategic Decision-Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Interface and User Experience (UI/UX) Design, Usability, Prototyping, User Interface (UI) Design, Figma (Design Software), Interaction Design, UI Components, Mockups, Wireframing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Stakeholder Communications, Stakeholder Management, Business Analysis, Requirements Management, Stakeholder Engagement, Business Requirements, Change Requests, Solution Delivery, Systems Analysis, Business Process, Process Analysis, Business Strategies, Project Management, Communication Planning, Training and Development, Stakeholder Analysis, Strategic Planning, Problem Solving, Enterprise Architecture, Root Cause Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Story, Backlogs, Scaled Agile Framework, Project Estimation, Sprint Planning, Agile Project Management, Agile Software Development, Scrum (Software Development), Sprint Retrospectives, Agile Methodology, Stakeholder Communications, Team Building, Agile Product Development, Jira (Software), Estimation, Planning, Project Management, Kanban Principles, Product Management, Prioritization
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Content, Content Management, No-Code Development, Web Design and Development, Content Creation
Beginner · Guided Project · Less Than 2 Hours