• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supply Chain, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Innovation, Value Propositions, Market Research, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Driving engagement, Google Ads, Web Analytics, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Leadership d'excellence par le sport de haut niveau

    Skills you'll gain: Leadership Studies, Leadership Development, Leadership, Organizational Leadership, Strategic Leadership, Action Oriented, Performance Analysis, Organizational Strategy, Coaching, Self-Awareness, Communication Strategies, Goal Setting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Capitalismo Consciente

    Skills you'll gain: Leadership Studies, Corporate Sustainability, Sustainable Business, Sustainable Development, Culture Transformation, Organizational Leadership, Business Leadership, Social Impact, Business Ethics, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Ethical Standards And Conduct, Case Studies, Program Implementation, Organizational Change, Culture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurial Finance, Entrepreneurship, Financial Management, Design and Product, Marketing Strategies, New Business Development, Financial Analysis, Leadership, Innovation, Marketing, Business Planning, Business Modeling, Value Propositions, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Data Management, Project Management, Data Visualization, Presentations, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    295 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Entrepreneurship, Sustainable Development, Feasibility Studies, Solution Delivery, Socioeconomics, Customer Analysis, Target Audience, Fundraising and Crowdsourcing, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Stakeholder Analysis, Ideation, Customer Insights, Business Research, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    406 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Market Dynamics, Customer Engagement, Online Advertising, E-Commerce, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    London Business School

    Introduction to Digital Transformation: Change & Disruption

    Skills you'll gain: Digital Transformation, Business Transformation, Culture Transformation, Organizational Change, Technology Strategies, Change Management, Innovation, Business Strategy, Business Strategies, Enterprise Architecture, New Business Development, Business Technologies, Emerging Technologies, digital literacy, Business Modeling, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Intro to Strategic Management for Healthcare Organizations

    Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Graphic Design, Video Editing, Content Creation, Social Media Marketing, Marketing Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…214215216…482

In summary, here are 10 of our most popular marketing strategy courses

  • UX Design: From Concept to Prototype: University of Michigan
  • Procurement Strategies: Airbus Beyond
  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Leadership d'excellence par le sport de haut niveau: ESSEC Business School
  • Capitalismo Consciente: Insper
  • Emprendiendo en STEM: Universidad Austral
  • Create a Project Management Tracker using Google Sheets: Coursera
  • Social Entrepreneurship: University of Pennsylvania
  • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
  • Introduction to Digital Transformation: Change & Disruption: London Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok