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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Python: de cero a analista de datos

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Extract, Transform, Load, Plot (Graphics), Data Analysis, NumPy, Data Visualization Software, Package and Software Management, Time Series Analysis and Forecasting, Data Science, Python Programming, Jupyter, Graphing, Data Import/Export, Data Manipulation, Scripting, Software Installation, Computational Thinking, Computing Platforms

    4.1
    Rating, 4.1 out of 5 stars
    ·
    96 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create Digital Products with Visme

    Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising

    3.9
    Rating, 3.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer du contenu pour Youtube avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Graphic Design, Creative Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google

    Analitik Data Google

    Skills you'll gain: Data Presentation, Data Cleansing, Data Storytelling, Rmarkdown, Data Ethics, Ggplot2, Data Validation, Query Languages, Spreadsheet Software, Interactive Data Visualization, Tableau Software, Data Literacy, Analytical Skills, Data Visualization Software, Data-Driven Decision-Making, Dashboard, Data Analysis, Data Integrity, Database Management, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    Illinois Tech

    Advanced Statistical Techniques for Data Science

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Regression Analysis, Analytics, Statistical Programming, Data Analysis, Logistic Regression, R Programming, Verification And Validation

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Intermediate · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

    Skills you'll gain: Vocabulary, Critical Thinking and Problem Solving, Logical Reasoning, Analytical Skills, Critical Thinking, Deductive Reasoning, Arithmetic, Problem Solving, Data Literacy, Grammar, Language Competency, English Language, Data Analysis, Literacy, Complex Problem Solving, Learning Strategies, Trend Analysis, Data Synthesis, Applied Mathematics, Algebra

    3.1
    Rating, 3.1 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Unilever

    Supply Chain Software Tools

    Skills you'll gain: Supply Chain Systems, Supply Chain Management, Supply Chain, Data Management, Data Lakes, Supply Chain Planning, Data Analysis Software, Real Time Data, Data Storage Technologies, Inventory Management System, Forecasting, Demand Planning, Data Analysis, Data-Driven Decision-Making, AI Enablement, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening - 2026

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Scalable Machine Learning on Big Data using Apache Spark

    Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Statistical Machine Learning, Data Preprocessing, Data Storage, Data Pipelines, Machine Learning Algorithms, Machine Learning, Data Processing, Data Science, Model Evaluation, Descriptive Statistics

    3.8
    Rating, 3.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Strategic Leadership, Talent Acquisition, Workforce Development, Team Building, Team Management, Leadership Development, People Analytics, Talent Recruitment, Leadership, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Advanced Topics and Future Trends in Database Technologies

    Skills you'll gain: NoSQL, Data Warehousing, Database Management Systems, Database Systems, Database Architecture and Administration, Database Administration, Database Management, Databases, Database Software, Data Store, Relational Databases, Big Data, Data Architecture, Transaction Processing, Scalability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Product Strategy and Roadmapping: Microsoft
  • Python: de cero a analista de datos: Universidad Nacional Autónoma de México
  • Create Digital Products with Visme: Coursera
  • Créer du contenu pour Youtube avec Canva: Coursera
  • Analitik Data Google: Google
  • Advanced Statistical Techniques for Data Science: Illinois Tech
  • Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant: Board Infinity
  • Supply Chain Software Tools: Unilever
  • B2B Sales: High-Impact Questions, Active Listening - 2026: Alex Genadinik
  • Scalable Machine Learning on Big Data using Apache Spark: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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