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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Modeling with Power BI: Advanced DAX Calculations

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Requirements, Financial Data, Data Modeling, Financial Analysis, Data Visualization Software, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Strategic Leadership, Talent Acquisition, Workforce Development, Team Building, Team Management, Leadership Development, People Analytics, Talent Recruitment, Leadership, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Target Market, Social Media, Prioritization, Driving engagement, Photo/Video Production and Technology, Promotional Materials, Business Strategy, Marketing Materials, Business Planning, Drive Engagement, Video Production, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    SAP

    Business Process Modeling and Analysis

    Skills you'll gain: SAP Signavio, Business Process Modeling, Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Performance Metric, Process Improvement, Gap Analysis, Process Improvement and Optimization, Performance Analysis, Process Flow Diagrams, SAP Analytics Cloud, Business Workflow Analysis, Process Optimization, Dashboard, Data Visualization, Root Cause Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Property and Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Risk Mitigation, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Analytics, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Roadmap para a Estratégia

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Strategic Planning, Strategic Thinking, Business Planning, Corporate Strategy, Business Strategies, Organizational Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Business Strategies, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, MarTech, Data-Driven Marketing, AI Enablement, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Ética, cultura y perspectivas globales

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Culture, Cultural Diversity, Cultural Sensitivity, Global Marketing, Branding, Corporate Sustainability, Stakeholder Management, Intercultural Competence, Stakeholder Engagement, Stakeholder Analysis, Brand Management, Consumer Behaviour, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Data Storage in Microsoft Azure for Associate Developers

    Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Cloud Management, Data Architecture, Cloud Security, Data Management, Data Security, Application Development, Authentications, Encryption, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Social Media Analytics, Graph Theory, Machine Learning Methods, R (Software), Machine Learning, Machine Learning Software, Model Training, Machine Learning Algorithms, Model Optimization, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, Tensorflow, Data Ethics, Large Language Modeling, Applied Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Modeling with Power BI: Advanced DAX Calculations : Coursera
  • Human Capital: Strategic HR and Managing Talent: University of Michigan
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
  • Business Process Modeling and Analysis: SAP
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Roadmap para a Estratégia: Fundação Instituto de Administração
  • Foundations of Strategy: IE Business School
  • Driving Customer Equity with AI: Emory University
  • Ética, cultura y perspectivas globales: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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