• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, User Research, Goal Setting, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Journey Mapping, Personalized Campaigns, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, User Feedback, Analytics, Artificial Intelligence, Generative AI, Predictive Analytics, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Interactive Data Visualization, Data Manipulation, Star Schema, Dashboard, Data Analysis, Dashboard Creation, Report Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

  • E

    Erasmus University Rotterdam

    Regulated Competition in Healthcare Systems: Theory & Practice

    Skills you'll gain: Health Care Procedure and Regulation, Health Systems, Managed Care, Healthcare Industry Knowledge, Health Policy, Health Care Administration, Health Care, Value-Based Care, Regulation and Legal Compliance, Competitive Analysis, Risk Management, Market Analysis, Risk Analysis, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado System

    Computational Thinking with Beginning C Programming

    Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), C and C++, Statistical Analysis, Data Presentation, Automation, Program Development, Algorithms, Microsoft Development Tools, Programming Principles, Integrated Development Environments, Computer Programming, Data Structures, Data Storage, Code Reusability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    433 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Starweaver

    Business Analysis Mastery: Planning, Skills, and Perspective

    Skills you'll gain: Stakeholder Engagement, Business Analysis, Stakeholder Management, Business Systems Analysis, Business Intelligence, Business Analysis Tools, Business Process, Business Planning, Stakeholder Analysis, Business Process Modeling, Process Management, Stakeholder Communications, Business Process Management, Requirements Elicitation, Enterprise Architecture, Business Analytics, Drive Engagement, Planning, Governance, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Grant Writing for Health Researchers

    Skills you'll gain: Concision, Grant Writing, Sample Size Determination, Institutional Review Board (IRB), Grant Applications, Proposal Writing, Biostatistics, Proposal Development, Writing, Clinical Research Ethics, Medical Science and Research, Statistical Analysis, Persuasive Communication, Data Analysis, Clinical Research, Statistical Methods, Research Design, Science and Research, Resource Allocation, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    59 reviews

    Intermediate · Specialization · 3 - 6 Months

  • M

    Microsoft

    Analysis and Visualization of Data with Power BI

    Skills you'll gain: Dashboard Creation, Dashboard, Power BI, Data Presentation, Data Visualization Software, Data Storytelling, Data Visualization, Interactive Data Visualization, Advanced Analytics, Data Analysis, Data Sharing, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • I

    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Planning, Plan Execution, Strategic Thinking, Business Strategies, Business Strategy, Strategic Decision-Making, FinTech, Strategic Partnership, Work Breakdown Structure, Decision Making, Market Opportunities, Solution Design, Proposal Development, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    商务英语课程 Business English

    Skills you'll gain: Sales Presentations, Meeting Facilitation, Business Writing, Marketing Materials, Business Correspondence, Oral Expression, Negotiation, Active Listening, Selling Techniques, Employee Surveys, English Language, Business Communication, Employee Coaching, Concision, Brainstorming, Peer Review, Presentations, Vocabulary, Executive Presence, Management Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    MD-102: Endpoint Administrator

    Skills you'll gain: Microsoft Intune (Mobile Device Management Software), Endpoint Security, Microsoft Windows, Authentications, Application Deployment, Operating System Administration, Cyber Security Policies, Azure Active Directory, Group Policy, Enterprise Application Management, Identity and Access Management, Cloud Applications, Enterprise Security, Mobile Security, Endpoint Detection and Response, System Configuration, Security Management, User Provisioning, Android (Operating System), Patch Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Intermediate · Specialization · 1 - 3 Months

1…234235236…493

In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Music Promotion & Branding: GRAMMY GO
  • GenAI for Customer Communication: Coursera
  • Insights of Power BI: Fractal Analytics
  • Creating Engaging Content for TikTok: Coursera
  • Regulated Competition in Healthcare Systems: Theory & Practice: Erasmus University Rotterdam
  • Computational Thinking with Beginning C Programming: University of Colorado System
  • Business Analysis Mastery: Planning, Skills, and Perspective: Starweaver
  • Grant Writing for Health Researchers: University of Colorado System
  • Analysis and Visualization of Data with Power BI: Microsoft
  • Blockchain in Financial Services: Strategic Action Plan: INSEAD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok