• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights

    ★ 4.8 (280) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Conceptual Design, Prototyping, Market Research, Design and Product, Ideation, Agile Product Development, Target Market, Target Audience, Customer Analysis, Product Requirements, Wireframing, Market Opportunities, Market Analysis, Customer Insights

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Customer Analysis, Promotional Strategies, Digital Advertising, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience strategy (CX), Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Customer Relationship Management, Adaptability

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing Management, Marketing, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Cross-Channel Marketing, Global Marketing, Digital Transformation, Case Studies, digital literacy, Digital Marketing, Business Strategy, Innovation

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Maryland, College Park

    Customer-Centric Enterprise: Product Lifecycle Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, AI Enablement, Enterprise Modeling, Innovation, Product Planning, Governance Risk Management and Compliance, Product Marketing, Product Development, Growth Strategies, Business Priorities, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Culture Transformation, Customer Insights

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence

    ★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Circular Product Design Frameworks and Certifications

    Skills you'll gain: Sustainable Design, Human Centered Design, Environmental Regulations, Sustainability Standards, Design Thinking, Sustainable Business, Product Development, Product Design, Regulatory Compliance, Sustainable Engineering, Corporate Sustainability, Product Lifecycle Management, Conceptual Design, Design Strategies, Waste Minimization, Corporate Strategy

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    Scrum.org

    Professional Scrum Product Owner™ Fundamentals

    Skills you'll gain: Backlogs, User Feedback, Agile Product Development, Scrum (Software Development), Product Improvement, Sprint Planning, Product Management, Product Requirements, Customer Insights, Agile Methodology, Agile Project Management, Product Development, Agile Software Development, Product Planning, Product Strategy, Project Management, Prioritization, Continuous Improvement Process, Business Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Advertising Campaigns, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Campaign Planning, Marketing, Communication Planning, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Retail Store Operations, Marketing Management

    ★ 4.8 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales Enablement, Sales, Sales Process, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    ★ 4.6 (91) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Digital Marketing Institute

    Twitter, LinkedIn, and YouTube Marketing

    Skills you'll gain: LinkedIn, Content Performance Analysis, Campaign Management, Social Media Campaigns, Social Media Marketing, Online Advertising, Social Media, Digital Advertising, Social Media Content, Marketing, B2B Sales, Social Media Management, Professional Networking, Digital Marketing Campaigns, Advertising Campaigns, Social Media Strategy, Business Marketing, Marketing Analytics, Video Production, Social Media Analytics

    ★ 4.4 (102) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Generative AI: Supercharge Your Product Management Career

    Skills you'll gain: AI Product Strategy, Google Gemini, Product Lifecycle Management, Generative AI, AI Enablement, Product Management, LLM Application, Customer experience improvement, Responsible AI, Data Ethics, AI Integrations, Ideation

    ★ 4.6 (183) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…242526…477

In summary, here are 10 of our most popular product marketing courses

  • Fundamentos del Marketing: Universidad de Palermo
  • Managing the New Product Development Process: University of Colorado Boulder
  • Dubai Hospitality Marketing: Dubai College of Tourism
  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Customer-Centric Enterprise: Product Lifecycle Management: University of Maryland, College Park
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • Circular Product Design Frameworks and Certifications: University of Colorado Boulder
  • Professional Scrum Product Owner™ Fundamentals: Scrum.org
  • Implementación del Marketing Mix: IE Business School
  • Sales & Marketing Alignment: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok