Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Virginia
Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Campaign Planning, Marketing Strategies, Sales Presentation, Marketing, Visionary, Sales Presentations, Target Market, Personalized Campaigns, Lifelong Learning, Job Analysis, Presentations, Target Audience, Oral Expression, Personal Attributes, Professional Development, Business Writing, Verbal Communication Skills
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Phone Sales, Prospecting and Qualification, Outbound Calls, Telemarketing, Selling Techniques, Sales, Closing (Sales), Telephone Skills, Sales Strategy, Setting Appointments, Sales Pipelines, Oral Expression, Rapport Building, Relationship Building, Active Listening
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Video Production, Graphic and Visual Design Software, Photo/Video Production and Technology, Graphic Design, Social Media, Social Media Marketing, Content Creation
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: SketchUp (3D Modeling Software), Computer-Aided Design, Drafting and Engineering Design, Visualization (Computer Graphics), Computer Graphics, 3D Assets, Engineering Drawings, Design Software, Graphical Tools, Computer Graphic Techniques, Graphics Software, Conceptual Design
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: User Interface (UI), Embedded Software, Embedded Systems, Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Usability, Interaction Design, Real-Time Operating Systems, Hypertext Markup Language (HTML), Internet Of Things, jQuery, Telecommunications, Artificial Intelligence and Machine Learning (AI/ML)
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Animations, Adobe Express, Content Creation, Design Elements And Principles, Adobe Creative Cloud, Creative Design, Graphic and Visual Design, Graphic Design, Design, Digital Design, Design Software, Typography
Beginner · Guided Project · Less Than 2 Hours

digital.auto
Skills you'll gain: Software Development Methodologies, Software Development Life Cycle, Software Development, Software Architecture, Systems Architecture, Digital Transformation, AI Integrations, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Workflow Management, Make.com, Document Management, AI powered creativity, Content Development and Management, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy, AI Integrations
Intermediate · Guided Project · Less Than 2 Hours