• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Product Development, Ideation, Business Modeling, Sales Presentations, Market Opportunities, Innovation, New Business Development, Business Planning, Presentations, Business Strategies, Entrepreneurial Finance, Market Trend, Market Research, Trend Analysis

    Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Well Being & Self Care: for Physical and Mental Health

    Skills you'll gain: Habit Formation, Stress Management, Positivity, Personal Care, Mindfulness, Meditation & Breathwork, Preventative Care, Mental and Behavioral Health, Behavioral Health, Personal Development, Self-Motivation, Behavioral Management, Self-Awareness, Mental Health, Resilience, Behavior Management, Assertiveness

    ★ 4.8 (74) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    ★ 4.3 (31) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    PrEParing: PrEP for Providers and Patients

    Skills you'll gain: Preventative Care, Patient Education And Counseling, Pharmacology, Contraindication, Bloodborne Pathogens, Public Health and Disease Prevention, Drug Interaction, Health Promotion, Primary Care, Health Disparities, Patient Education and Support, Medication Therapy Management, Health Equity, Pharmacotherapy, Clinical Pharmacy, Patient Evaluation, Public Health, Community Health, Clinical Assessment, Patient Communication

    ★ 4.7 (150) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Design Strategies, Design and Product, Experience Design, Risk Analysis, New Business Development, Human Centered Design, User Experience Design, Innovation, Design, User Experience, Business Modeling, Lean Methodologies, Market Analysis, Prioritization, Ethical Standards And Conduct

    ★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Parsons School of Design, The New School

    Sustainable Building: Design and Specification

    Skills you'll gain: Building Design, Sustainable Design, Sustainable Architecture, Public Health, Chemistry, Architectural Design, Health Assessment, Sustainable Development, Sustainability Standards, Pollution Prevention, Hazard Analysis, Materials science, Innovation

    ★ 4.8 (23) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Precast Structural System

    Skills you'll gain: Shop Drawing, Construction, Structural Engineering, Building Codes, Drafting and Engineering Design, Structural Analysis, Construction Inspection, Building Design, Construction Engineering, Manufacturing Processes, Engineering Practices, Civil Engineering, Production Process, Engineering Tolerance, Architecture and Construction, Architectural Engineering, Verification And Validation, Engineering Software, Engineering Design Process, Commercial Construction

    ★ 4.7 (15) · Advanced · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • É

    École Polytechnique

    How to finance your venture ?

    Skills you'll gain: Entrepreneurial Finance, Cash Flows, Cash Management, Finance, Balance Sheet, Private Equity, Entrepreneurship, Financial Analysis, Financial Statement Analysis, Financial Management, Case Studies, Financial Statements, Financial Market, Business Valuation, Investment Banking, Business Planning, Equities, Financial Planning, Business Strategies, Corporate Strategy

    ★ 4.2 (45) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Исследование и генерация данных для принятия бизн.-реш.

    Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Analysis, Statistics, Quantitative Research, Statistical Analysis, Statistical Reporting, Data-Driven Decision-Making, Statistical Visualization, Probability & Statistics, Statistical Methods, Statistical Inference, Data Visualization, Microsoft Excel, Probability Distribution, Data Presentation, Data Collection, Influencing

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Politecnico di Milano

    Platform Thinking: designing a Platform

    Skills you'll gain: Innovation, Entrepreneurship, Strategic Thinking, New Business Development, Business Strategies, Business Modeling, Growth Strategies, Target Audience, Business Transformation, Target Market, Customer Analysis, Value Propositions, Case Studies

    ★ 4.7 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Affiliate Marketing Course

    Skills you'll gain: Email Marketing, Performance marketing, Product Promotion, Content Performance Analysis, Promotions and Campaigns, Marketing Channel, Online Advertising, Data-Driven Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Professional Networking

    ★ 4.1 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing, Marketing Management, Marketing Strategy and Techniques, Marketing Effectiveness, Product Marketing, Product Strategy, Marketing Communications, Market Opportunities, Case Studies, Customer Analysis, Competitive Analysis, Plan Execution, Target Market, Consumer Behaviour, Hotels and Accommodations

    ★ 5 (26) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…258259260…454

In summary, here are 10 of our most popular market research courses

  • Fundamentals of entrepreneurship in the family business: Tecnológico de Monterrey
  • Well Being & Self Care: for Physical and Mental Health: Coursera
  • Usability Testing with Hotjar: Coursera
  • PrEParing: PrEP for Providers and Patients: Johns Hopkins University
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School
  • Sustainable Building: Design and Specification: Parsons School of Design, The New School
  • Precast Structural System: L&T EduTech
  • How to finance your venture ?: École Polytechnique
  • Исследование и генерация данных для принятия бизн.-реш.: University of Illinois Urbana-Champaign
  • Platform Thinking: designing a Platform: Politecnico di Milano

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok