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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
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    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Deep Learning

    Skills you'll gain: Recurrent Neural Networks (RNNs), Deep Learning, Generative AI, Convolutional Neural Networks, Transfer Learning, Model Optimization, Image Analysis, Artificial Neural Networks, Generative Model Architectures, Generative Adversarial Networks (GANs), Fine-tuning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Network Architecture, Computer Vision, Network Model, Natural Language Processing, Model Training

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Ingenuity, Creative Thinking, Communication, Creativity, Optimism, Problem Solving, Communication Strategies, Resilience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Mindfulness, Dignity, and the Art of Human Connection

    Skills you'll gain: Intercultural Competence, Compassion, Recognizing Others, Cultural Sensitivity, Cultural Diversity, Empathy, Emotional Intelligence, Personal Development, Growth Mindedness, Diversity Awareness, Dignity in Care, Empathy & Emotional Intelligence, Mindfulness, Self-Awareness, Cognitive flexibility, Meditation & Breathwork, Liberal Arts, Curiosity, Creativity, Dealing With Ambiguity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Using Data for Healthcare Improvement

    Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Data Quality, Quantitative Research, Data Collection, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Systems Of Measurement, Time Series Analysis and Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Developing Websites and Front-Ends with Bootstrap

    Skills you'll gain: Bootstrap (Front-End Framework), Browser Compatibility, Responsive Web Design, HTML and CSS, Web Design and Development, Cascading Style Sheets (CSS), Front-End Web Development, UI Components, React.js, Application Frameworks

    4.4
    Rating, 4.4 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Market Analysis, Competitive Intelligence, Case Studies, Corporate Strategy, Customer Analysis, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Data Ethics, Financial Data, Investments, Data Collection, Due Diligence, Financial Services, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Data Quality, Corporate Sustainability, Financial Industry Regulatory Authorities, Sustainable Business, Portfolio Management, Accountability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to DNA sequencing data

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Collection, Data Processing, Research, Science and Research, General Science and Research, Laboratory Techniques, Analysis, Research Methodologies, Research Design

    3.3
    Rating, 3.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Alberta

    Arctic Peoples and Cultures

    Skills you'll gain: Cultural Diversity, Environmental Issue, Social Studies, Culture, Environment, Advocacy, Environmental Policy, Intercultural Competence, Environment and Resource Management, Anthropology, Economic Development, Petroleum Industry, Natural Resource Management, Economics, Climate Change Adaptation, Energy and Utilities, World History, Public Policies, Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Business Analysis, Market Analysis, Market Dynamics, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • Deep Learning: Illinois Tech
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Mindfulness, Dignity, and the Art of Human Connection: University of Michigan
  • Using Data for Healthcare Improvement: Imperial College London
  • Developing Websites and Front-Ends with Bootstrap: IBM
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • External Communications Channels: University of California, Irvine
  • ESG Data & Accountability: Interactive Brokers
  • Researcher's guide to DNA sequencing data: Fred Hutchinson Cancer Center

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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