• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • M

    Meta

    Prepare for the Meta Marketing Science Certification Exam

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Analytics, Marketing, Meta Ads Manager, Data Analysis, Resource Utilization, Statistical Analysis, Marketing Effectiveness, Registration, Digital Marketing, Social Media Marketing

    4.5 stars, 10 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (10) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    New York University

    Richard Schechner's Introduction to Performance Studies

    Skills you'll gain: Performing Arts, Art History, Peer Review, World History, Intercultural Competence, Liberal Arts, Culture, Music, Ancient History, Cultural Diversity, Sociology, Anthropology, Media and Communications, Electronic Media

    4.8 stars, 83 reviews, Beginner, Course, 3 - 6 Months

    ★ 4.8 (83) · Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    The Evolution of Video Editing Techniques

    Skills you'll gain: Video Editing, Post-Production, Storyboarding, Editing, Video Production, Videography, Animations, Photo/Video Production and Technology, Storytelling, Media Production, Music, Visual Storytelling, Typography, Creative Problem-Solving, Communication

    4.2 stars, 17 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.2 (17) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    An Introduction to Accessibility and Inclusive Design

    Skills you'll gain: Disabilities, Web Content Accessibility Guidelines, Education and Training, Multimedia, Educational Materials, Adaptive Equipment, Pedagogy, Hypertext Markup Language (HTML), Developmental Disabilities, Instructional Design, Visual Impairment Education, Diversity Awareness, Labor Law, Law, Regulation, and Compliance, Family and Medical Leave Act of 1993, Microsoft Office

    4.6 stars, 253 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (253) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Ethics in the Age of AI

    Skills you'll gain: Data Ethics, Responsible AI, Model Training, Model Evaluation, Predictive Modeling, AI Security, OpenAI, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Algorithms, Data Preprocessing, AI literacy, Personally Identifiable Information, Machine Learning Algorithms, Analytical Skills

    4.7 stars, 997 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (997) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    IoT Enabled Farming

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, Data Management, Wireless Networks, Predictive Analytics, Applied Machine Learning, Analytics, Water Sustainability, Data-Driven Decision-Making, Sustainable Systems, Environmental Monitoring, Geospatial Information and Technology, Telecommunications, Sustainable Technologies, Machine Controls, Real Time Data, Automation, Data Analysis, Data Collection

    4.6 stars, 341 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (341) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Berklee

    Arranging for Songwriters

    Skills you'll gain: Musical Composition, Music Theory, Music Performance, Music, Instrumental Music, Media Production, Writing

    4.5 stars, 85 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (85) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Marketing Communications, Experimentation, Decision Making

    4.5 stars, 49 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (49) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Multiple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Statistical Analysis, Statistical Inference, Statistical Modeling, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Hypothesis Testing, Model Evaluation

    4.8 stars, 331 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (331) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Crear contenido de conciencia ambiental con Canva

    Skills you'll gain: Logo Design, Canva (Software), Video Production, Photo/Video Production and Technology, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Graphic and Visual Design, Content Creation, Design, Creative Design, Social Media Marketing

    4.8 stars, 20 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (20) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Promotions and Campaigns, Advertising

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    4.5 stars, 754 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (754) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…280281282…763

In summary, here are 10 of our most popular social media analytics courses

  • Prepare for the Meta Marketing Science Certification Exam: Meta
  • Richard Schechner's Introduction to Performance Studies: New York University
  • The Evolution of Video Editing Techniques: University of Colorado Boulder
  • An Introduction to Accessibility and Inclusive Design: University of Illinois Urbana-Champaign
  • Ethics in the Age of AI: LearnQuest
  • IoT Enabled Farming: EDUCBA
  • Arranging for Songwriters: Berklee
  • Neuromarketing: Johns Hopkins University
  • Multiple Regression Analysis in Public Health: Johns Hopkins University
  • Crear contenido de conciencia ambiental con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok