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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Create and schedule content for social media with Later

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Bidding, Online Advertising, Campaign Management, Keyword Research, Data-Driven Marketing, Content Optimization, Digital Advertising, Digital Marketing Campaigns, Performance marketing, Search Engine Marketing, Copywriting, Campaign Planning, Data-Driven Decision-Making, Customer experience improvement, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    ★ 4.2 (6) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Alberta

    캡스톤 : 소프트웨어 제품 관리 실전 프로젝트

    Skills you'll gain: Sprint Planning, Agile Software Development, Product Demonstration, Agile Methodology, Software Development Methodologies, Requirements Analysis, Agile Project Management, Requirements Elicitation, Risk Management, Scrum (Software Development), Project Risk Management, Agile Product Development, Virtual Environment, Product Requirements, Sprint Retrospectives, Product Management, Risk Analysis, Backlogs, Customer Communications Management, Showrooms

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • B

    Board Infinity

    Agile Excellence with Scrum: Planning, CI, Backlog Mastery

    Skills you'll gain: Kaizen Methodology, Sprint Planning, Quality Improvement, Process Improvement, DevOps, Technology Roadmaps, User Story, Initiative and Leadership, Scalability, Innovation, Organizational Development, Continuous Deployment, Performance Metric, CI/CD, Continuous Integration, Capacity Planning, Coordinating, Meeting Facilitation, Dependency Analysis, Goal Setting

    ★ 3.8 (12) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Instagram Stories: Maximize Interaction

    Skills you'll gain: Instagram, Storytelling, Driving engagement, Drive Engagement, Social Media, Content Creation, Social Media Marketing, User Feedback, Brand Marketing, Social Media Content, Promotional Strategies, Branding

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GoHighLevel for Beginners: Voice AI Automated Appointments

    Skills you'll gain: Outbound Calls, Operational Efficiency, AI Workflows, Agentic Workflows, Generative AI Agents, Workflow Management, Customer Service, AI Integrations, Automation, Prompt Engineering, Systems Integration, Customer Communications Management

    ★ 4.9 (7) · Beginner · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Intro to Strategic Management for Healthcare Organizations

    Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    ★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Como publicar sus diseños corporativos en Slack con Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Facebook, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Michigan

    Python Fundamentals for Designers

    Skills you'll gain: Interactive Data Visualization, Interactive Design, Programming Principles, Visualization (Computer Graphics), Python Programming, Graphic and Visual Design, Event-Driven Programming, Digital Design, Computer Graphics, Computational Logic, Computer Graphic Techniques, Computational Thinking, File I/O, Data Structures, Animations, Image Analysis

    ★ 5 (7) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Create and schedule content for social media with Later: Coursera
  • Optimize Ads with Google Ads & Quality Scores: Coursera
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • 캡스톤 : 소프트웨어 제품 관리 실전 프로젝트: University of Alberta
  • Agile Excellence with Scrum: Planning, CI, Backlog Mastery: Board Infinity
  • Instagram Stories: Maximize Interaction: Coursera
  • GoHighLevel for Beginners: Voice AI Automated Appointments: Coursera
  • Intro to Strategic Management for Healthcare Organizations: Northeastern University
  • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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