• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Facebook Business pour les débutants

    Skills you'll gain: Facebook, Social Media Content, Meta Ads Manager, Advertising, Content Creation, Online Advertising, Resource Management, Social Media Management, Content Development and Management, Advertising Campaigns, Social Media, Campaign Management, Marketing, Social Media Marketing, Role-Based Access Control (RBAC), Digital Marketing Tools, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    ESSEC Business School

    L'investissement à impact, la finance qui change le monde

    Skills you'll gain: Due Diligence, Sustainable Development, Project Finance, Investments, Social Impact, Environmental Social And Corporate Governance (ESG), Investment Management, Proposal Development, Financial Inclusion, Private Equity, Entrepreneurship, Fundraising, Sustainable Business, Governance, Feasibility Studies, Philanthropy, Entrepreneurial Finance, Return On Investment, Needs Assessment, Stakeholder Engagement

    ★ 4.6 (287) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Data Analysis Software, Splunk, Data Analysis, Unstructured Data, Analytics, Data Wrangling, Data Infrastructure, Social Network Analysis, Network Analysis, Classification Algorithms

    ★ 4.4 (402) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    ★ 4.5 (55) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation

    ★ 4.9 (263) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Medical Technology and Evaluation

    Skills you'll gain: Payment Systems, Medical Devices, Healthcare Industry Knowledge, Medical Equipment and Technology, Cost Benefit Analysis, Financial Systems, Biomedical Technology, Clinical Trials, Health Technology, Program Evaluation, Pharmaceuticals, Health Policy, Risk Analysis, Health Care Procedure and Regulation, Claims Processing, Health Systems, Regulatory Affairs, Stakeholder Analysis, Probability & Statistics

    ★ 4.5 (295) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    ★ 4.7 (260) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Case Western Reserve University

    Women in Leadership: Inspiring Positive Change

    Skills you'll gain: Negotiation, Leadership Development, Professional Development, Initiative and Leadership, Organizational Leadership, Communication, Leadership, Influencing, Overcoming Obstacles, Workforce Development, Personal Development, Empowerment, Personal Attributes, Relationship Building, Self-Awareness, Workplace inclusivity, Diversity and Inclusion, Assertiveness, Collaboration, Adaptability

    ★ 4.7 (573) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    NLP: Twitter Sentiment Analysis

    Skills you'll gain: Model Evaluation, Model Training, Exploratory Data Analysis, Data Cleansing, Text Mining, Scikit Learn (Machine Learning Library), Probability & Statistics, Natural Language Processing, Data Preprocessing, Social Media Analytics, Data Analysis, Classification Algorithms, Python Programming, Applied Machine Learning, Predictive Analytics, Machine Learning, Automation

    ★ 4.6 (375) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Alberta

    Bugs 101: Insect-Human Interactions

    Skills you'll gain: Infectious Diseases, Social Studies, Anthropology, Anatomy, Physiology, Socioeconomics, Life Sciences, Sustainable Systems, Environment and Resource Management, Environmental Science, Biology, Microbiology, Public Health and Disease Prevention, Pollution Prevention, Taxonomy, Criminal Investigation and Forensics, Art History, Environmental Monitoring

    ★ 4.9 (1.6K) · Beginner · Course · 3 - 6 Months

    Category: Free
    Free
  • U

    University of Michigan

    Healthy and Sustainable Foods and Products

    Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Technologies, Nutrition and Diet, Product Lifecycle Management, Product Development, Sustainable Engineering, Social Determinants Of Health, Sustainability Standards, Food and Beverage, Product Improvement, Hazard Analysis, Health Disparities, Sustainable Systems, Environment Health And Safety, Environment, Health Assessment, Public Health, Health And Safety Standards

    ★ 4.4 (120) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Operations, Supply Chain, Business Operations, Marketing, Advertising, Process Design, Profit and Loss (P&L) Management, Lean Methodologies, Cost Benefit Analysis, Business Analysis Tools, Case Studies, Corporate Strategy, Go To Market Strategy, Market Analysis, Revenue Management, Strategic Marketing, Customer Analysis, Complex Problem Solving

    ★ 4.3 (40) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…284285286…592

In summary, here are 10 of our most popular social media marketing courses

  • Facebook Business pour les débutants: Coursera
  • L'investissement à impact, la finance qui change le monde: ESSEC Business School
  • Big Data - Capstone Project: University of California San Diego
  • Complete Executive Leadership: STARWEAVER
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Medical Technology and Evaluation: University of Minnesota
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
  • NLP: Twitter Sentiment Analysis: Coursera
  • Bugs 101: Insect-Human Interactions: University of Alberta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok