• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, Sales Development, General Sales Practices, Sales Strategy, Sales Process, Selling Techniques, Relationship Building, Customer Relationship Building, Rapport Building, Solution Selling, Prospecting and Qualification, Consumer Behaviour, Personalized Service, Communication

    4.7 stars, 677 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (677) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • O

    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pearson

    Sensation, Perception, and Consciousness

    Skills you'll gain: Sensory Systems Analysis, Psychology, Mental and Behavioral Health, Physiology, Mental Health Diseases and Disorders, Neurology, Pharmacology

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Toronto

    Mind Control: Managing Your Mental Health During COVID-19

    Skills you'll gain: Stress Management, Mental Health, Mental Concentration, Resilience, Meditation & Breathwork, Mindfulness, Behavior Management, Preventative Care, Sensory Systems Analysis, Relationship Building, Social Skills

    4.8 stars, 8.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (8.6K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Personal Attributes, Safety and Security, digital literacy, Personal Development, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Accountability, Goal Setting

    4.4 stars, 8.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (8.9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Corporate Strategy, Competitive Analysis, Strategic Thinking, Strategic Marketing, Strategic Partnership, Regulatory Compliance, Product Strategy, New Business Development, Consolidation, Market Dynamics, Revenue Management, Consumer Behaviour, Market Analysis, Business Economics, Marketing

    4.7 stars, 884 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (884) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Big Goals: A Science-Based Guide to Success

    Skills you'll gain: Goal Setting, Decision Making, Persistence, Productivity, Self-Motivation, Brainstorming, Decision Intelligence, Ideation, Growth Mindedness, Resilience, Behavioral Economics, Strategic Decision-Making, Personal Development, Performance Management, Motivational Skills, Industrial and Organizational Psychology, Prioritization, Leadership, Leadership Development, Psychology

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience Design, Design Research, User Experience, User Research, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Human Computer Interaction, Human Factors, Design Elements And Principles, Ideation

    4.8 stars, 1.6K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (1.6K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Assessing and Leading Organizational Culture Change

    Skills you'll gain: Culture Transformation, Change Management, Organizational Change, Organizational Development, Organizational Leadership, Leadership Studies, Strategic Leadership, Business Transformation, Surveys, Dealing With Ambiguity, Leadership and Management, Organizational Strategy, Leadership, Adaptability, Survey Creation, Culture, Business Ethics, Data Collection, Performance Improvement, Business Communication

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Economic Efficiency and Its Obstacles

    Skills you'll gain: Tax, Economics, Sales Tax, Economics, Policy, and Social Studies, Supply And Demand, Policy Analysis, Resource Allocation, Tax Laws, Social Justice, Payroll Tax, Market Dynamics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Social Justice, Socioeconomics, Social Determinants Of Health, Public Policies, Behavioral Economics, Surveys, Program Evaluation, Game Theory, Qualitative Research, Data Collection, Survey Creation, Research

    4.6 stars, 2.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.1K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Business Research, Consumer Behaviour, Business Metrics, Branding, Statistical Analysis, Brand Strategy

    4.7 stars, 802 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (802) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…293031…150

In summary, here are 10 of our most popular consumer behavior courses

  • Sales Training: Building Your Sales Career: HubSpot Academy
  • AI Beauty: Transforming Cosmetics via Prompt Engineering: Olay
  • Sensation, Perception, and Consciousness: Pearson
  • Mind Control: Managing Your Mental Health During COVID-19: University of Toronto
  • Introduction to Personal Branding: University of Virginia
  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Big Goals: A Science-Based Guide to Success: John Wiley & Sons
  • Introduction to User Experience Principles and Processes: University of Michigan
  • Assessing and Leading Organizational Culture Change: John Wiley & Sons
  • Economic Efficiency and Its Obstacles: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok