• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Analytics Application & Insight

    Skills you'll gain: People Analytics, Dashboard Creation, Employee Engagement, Dashboard, Workforce Planning, Human Resources Management and Planning, Root Cause Analysis, Data-Driven Decision-Making, Analytics, Problem Solving, Workforce Management, Employee Surveys, Generative AI, Performance Metric, Management Reporting, Talent Management, Business Metrics, Predictive Analytics, Data Presentation, Decision Making

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    AI CERTs

    AI for Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Email Automation, Content Optimization, Generative AI Agents, Performance marketing, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Macquarie University

    Python for Data Analytics

    Skills you'll gain: Data Visualization, Data Analysis, Data Wrangling, Data Manipulation, Exploratory Data Analysis, Jupyter, Data Import/Export, Data Transformation, Statistical Methods, Data Preprocessing, Python Programming, Data Processing, Data Dictionary, Data Mapping, Data Structures, Feature Engineering, Data Management, Data Storage, Scripting Languages, Model Training

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Communicating Business Analytics Results

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Literacy, Business Analytics, Presentations, Data-Driven Decision-Making, Data Analysis, Analytics, Technical Communication, Case Studies, Predictive Analytics, Correlation Analysis

    4.5 stars, 521 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (521) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Fabric Analytics Engineer

    Skills you'll gain: Data Lakes, Data Analysis Expressions (DAX), Data Warehousing, Data Pipelines, Data Architecture, Microsoft Azure, Azure DevOps, Star Schema, Dataflow, Interviewing Skills, Extract, Transform, Load, Azure DevOps Pipelines, Professional Development, Dependency Analysis, Power BI, Transaction Processing, Microsoft Power Platform, Transact-SQL, PySpark, Web Presence

    Advanced · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Digital Marketing Campaigns, Cross-Channel Marketing, Marketing Channel, Digital Marketing, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8 stars, 827 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (827) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Maven Analytics

    ChatGPT & Generative AI for Data Analytics

    Skills you'll gain: Prompt Engineering, Generative AI, Google Gemini, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, AI literacy, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Business Intelligence, Data Science, Debugging

    4.8 stars, 24 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (24) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S
    M

    Multiple educators

    Foundations of Cloud Analytics

    Skills you'll gain: Cloud Solutions, Cloud Security, Data Literacy, System Monitoring, Private Cloud, Data-Driven Decision-Making, Business Analytics, Team Oriented, Exploratory Data Analysis, Data Management, Hybrid Cloud Computing, Data Visualization Software, Virtual Machines, Process Design, Enterprise Security, Software As A Service, Data Processing, Data Manipulation, Statistical Software, Data Import/Export

    4.5 stars, 124 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (124) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Visual Analytics with Tableau

    Skills you'll gain: Data Visualization, Advanced Analytics, Tableau Software, Data Visualization Software, Graphing, Data Mapping, Predictive Analytics, Histogram, Scatter Plots, Exploratory Data Analysis, Geospatial Mapping, Data Analysis, Forecasting

    4.6 stars, 1.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Social Media Marketing

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Content Performance Analysis, Social Media Analytics, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Branding, Campaign Planning, Performance Measurement, Target Audience, Content Scheduling, Brand Strategy, Digital Marketing Tools

    4.5 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Google Data Analytics (PT)

    Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Tableau Software, Data Visualization Software, Data Analysis, Google Sheets, R (Software), Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Data Processing

    4.9 stars, 4.1K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.9 (4.1K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Data-Driven Decision-Making, Analytics, Data Analysis, Statistical Machine Learning, Statistical Methods, Unsupervised Learning, Probability & Statistics, Correlation Analysis, Applied Machine Learning, Probability Distribution, Classification Algorithms, Model Optimization, Generative Model Architectures

    4.5 stars, 741 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (741) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…293031…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok