• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google Cloud

    Google Cloud Data Analytics

    Skills you'll gain: Looker (Software), Responsible AI, Data Lakes, Data Storytelling, Cloud Infrastructure, Data Governance, Gemini, Data Visualization, Interactive Data Visualization, Data Presentation, Data Architecture, Data Pipelines, Data Visualization Software, Dashboard, Data Management, Google Gemini, Dashboard Creation, Data Infrastructure, Cloud Storage, Identity and Access Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    246 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI Powered Data & Analytics

    Skills you'll gain: Business Analysis, Data Analysis, Presentations, Data Visualization, Microsoft PowerPoint, Data Presentation, Google Sheets, Anthropic Claude, Microsoft Excel, Business Research, Generative AI, Microsoft Copilot, Business Reporting, ChatGPT, Performance Reporting, Data Cleansing, Google Workspace, Stakeholder Communications, Financial Reporting, Visual Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Generative AI Agents, Performance marketing, Social Media, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales Enablement, Sales, Sales Process, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    91 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize CRM for Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Data Cleansing, Customer Relationship Management, Data Quality, Data Maintenance, Customer Data Management, Data-Driven Marketing, Marketing Automation, Data Integrity, Workflow Management, Data Validation, Auditing, Records Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Social Media Content, Social Media Management, Content Marketing, Social Media Analytics, Marketing Effectiveness, Digital Media Strategy, Marketing Design, Target Market, Drive Engagement, Content Strategy, Customer Engagement, Content Creation, Multimedia, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Content Performance Analysis, Social Media Analytics, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Branding, Campaign Planning, Performance Measurement, Target Audience, Content Scheduling, Brand Strategy, Digital Marketing Tools

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Social Media Management, Smart Goals, Content Performance Analysis, Social Media Content, Content Marketing, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, Digital Media Strategy, LinkedIn, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Leverage AI in Marketing

    Skills you'll gain: Market Research, Data-Driven Marketing, Marketing Automation, Market Intelligence, Marketing Strategies, Marketing Operations, Competitive Intelligence, Decision Intelligence, Customer Insights, Marketing Planning, Campaign Planning, AI Integrations, Competitive Analysis, Research Reports, Model Evaluation, Data Synthesis, Trend Analysis, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Project & Campaign Management

    Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Presentations, Team Leadership, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (PT)

    Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Tableau Software, Data Visualization Software, Data Analysis, Google Sheets, R (Software), Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Data-Driven Decision-Making, Analytics, Data Analysis, Statistical Machine Learning, Statistical Methods, Unsupervised Learning, Probability & Statistics, Correlation Analysis, Applied Machine Learning, Probability Distribution, Classification Algorithms, Model Optimization, Generative Model Architectures

    4.5
    Rating, 4.5 out of 5 stars
    ·
    741 reviews

    Mixed · Course · 1 - 3 Months

1…293031…532

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok