• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    UNSW Sydney (The University of New South Wales)

    Requirements Writing

    Skills you'll gain: Requirements Analysis, Requirements Management, Requirements Elicitation, Business Requirements, Technical Writing, Functional Requirement, Product Requirements, Engineering Documentation, Business Writing, System Requirements, Project Documentation, Editing, Systems Engineering

    ★ 4.6 (358) · Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Buenas Prácticas en Libre Competencia

    Skills you'll gain: Compliance Management, Compliance Training, Regulatory Compliance, Law, Regulation, and Compliance, Regulation and Legal Compliance, Competitive Analysis, Commercial Laws, Regulatory Requirements, Corporate Strategy, Market Dynamics, Business Ethics, Mergers & Acquisitions, Training Programs, Case Studies, Risk Management

    ★ 4.8 (498) · Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    Data Warehouse Fundamentals

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, IBM DB2, Star Schema, PostgreSQL, Snowflake Schema, Data Mart, Data Architecture, Data Modeling, Database Design, Database Systems, Data Lakes, Data Integration, Query Languages, Data Validation, Data Cleansing, SQL, Data Quality

    ★ 4.5 (258) · Intermediate · Course · 1 - 4 Weeks

  • I

    ISC2

    Security Operations

    Skills you'll gain: System Configuration, Configuration Management, Cyber Operations, Cybersecurity, Security Awareness, Computer Security Awareness Training, Data Security, Security Controls, Security Management, Event Monitoring, Encryption, Network Security, Continuous Monitoring, Network Administration, IT General Controls (ITGC), Cyber Security Policies, Information Technology Operations, System Monitoring, Patch Management, Cryptography

    ★ 4.7 (209) · Beginner · Course · 1 - 3 Months

  • U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Team Motivation, Team Performance Management, Team Building, People Development, Product Development, Business Planning, Team Leadership, Strategic Planning, Decision Making, Agile Product Development, Operations, Management Training And Development, Workforce Development, Staff Management, Leadership and Management, Process Management, Business Metrics, Strategic Decision-Making

    ★ 4.8 (270) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with R

    Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Software Installation, Data Analysis Software, Data Analysis, Data Science

    ★ 4.3 (385) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    ★ 4.8 (375) · Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Habilidades de negociación y comunicación efectiva

    Skills you'll gain: Communication Strategies, Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Empathy & Emotional Intelligence

    ★ 4.8 (399) · Intermediate · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Creating a Portfolio

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Trading, Investment Management, Performance Analysis, Financial Market, Securities Trading, Performance Measurement, Investments, Return On Investment, Risk Mitigation, Market Dynamics, Text Mining, Financial Regulations, Risk Management, Financial Regulation, Compliance Management, Risk Analysis, Regulatory Requirements, Benchmarking

    ★ 4.5 (322) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Closing (Sales), Interpersonal Communications, Communication, Needs Assessment, Motion Arguments, Customer Analysis, Empathy, Motivational Skills, Customer Insights, Problem Solving, Recognizing Others, Self-Awareness

    ★ 4.8 (333) · Mixed · Course · 1 - 3 Months

  • É

    École Polytechnique Fédérale de Lausanne

    Systèmes d’Information Géographique - Partie 1

    Skills you'll gain: Geographic Information Systems, GIS Software, Geospatial Information and Technology, Data Modeling, Spatial Data Analysis, Spatial Analysis, Database Design, NoSQL, Query Languages, Data Storage, Database Development, SQL, Data Collection, Data Capture, Database Management, Relational Databases, Data Manipulation

    ★ 4.5 (288) · Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Communicating During Global Emergencies

    Skills you'll gain: Emergency Response, Crisis Intervention, Hazard Communication (HazCom), Media and Communications, Mitigation, Public Affairs, Interpersonal Communications, Persuasive Communication, Risk Management, Public Health and Disease Prevention, Public Health, Health Policy, Community Outreach, Community Health, Cultural Sensitivity

    ★ 4.7 (362) · Intermediate · Course · 1 - 4 Weeks

1…300301302…834

In summary, here are 10 of our most popular brand management courses

  • Requirements Writing: UNSW Sydney (The University of New South Wales)
  • Buenas Prácticas en Libre Competencia: Pontificia Universidad Católica de Chile
  • Data Warehouse Fundamentals: IBM
  • Security Operations: ISC2
  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
  • Getting Started with R: Coursera
  • Customer Value in Pricing Strategy: University of Virginia
  • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
  • Creating a Portfolio : Indian School of Business
  • Habilidades humanas y de negocios para negociar: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok