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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de los Andes

    Analytics en las organizaciones

    Skills you'll gain: Business Analytics, Data Strategy, Process Analysis, Data Architecture, Business Intelligence, Analytics, Organizational Effectiveness, Data-Driven Decision-Making, Data Governance, Data Analysis, Information Technology Architecture, Analytical Skills, Process Improvement, Organizational Strategy, Competitive Analysis, Organizational Structure

    ★ 4.7 (59) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Advanced Excel for Business Analytics

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Dashboard Creation, Microsoft Excel, Spreadsheet Software, Excel Formulas, Financial Modeling, Excel Macros, Data Presentation, Interactive Data Visualization, Workflow Management, Finance, Business Analytics, Data Manipulation, Financial Analysis, Analytical Skills, Analysis, Data Management, Key Performance Indicators (KPIs), Strategic Decision-Making

    Mixed · Course · 1 - 3 Months

  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Cross-Channel Marketing, Target Market, Program Evaluation, Customer Engagement, Planning

    ★ 4.9 (372) · Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Master Financial Systems & Data Analytics

    Skills you'll gain: Financial Data, Big Data, Analytics, Accounting Systems, Enterprise Resource Planning, Data Mining, Governance Risk Management and Compliance, Advanced Analytics, Governance, Data Visualization, Predictive Analytics, Statistical Visualization, Control Objectives for Information and Related Technology (COBIT), Financial Systems, Data-Driven Decision-Making, Financial Analysis, Business Systems, Information Systems, Accounting, Systems Analysis

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Toronto

    Gender Analytics Capstone Project

    Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Organizational Change, Data Storytelling, Data Analysis, Complex Problem Solving, Stakeholder Analysis, Innovation, Quantitative Research, Strategic Communication, Analytics, Diversity and Inclusion, Qualitative Research, Resource Allocation

    ★ 4.8 (22) · Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Digital Marketing, Key Performance Indicators (KPIs)

    ★ 4.7 (292) · Intermediate · Specialization · 1 - 3 Months

  • J

    John Wiley & Sons

    Marketing with AI for Dummies

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Data-Driven Marketing, Marketing Automation, MarTech, Marketing Operations, Marketing, Personalized Campaigns, Marketing Strategies, Marketing Analytics, Marketing Effectiveness, Generative AI, Marketing Planning, Machine Learning, Artificial Intelligence, Performance marketing, Customer Engagement, Data Analysis, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

  • E

    EDUCBA

    HR Management and Workforce Analytics

    Skills you'll gain: HR Tech, Performance Appraisal, Human Resources Software, People Analytics, Performance Management, Recruitment, Training and Development, Human Resources Management and Planning, Human Resource Management, Employee Retention, Human Resources Information System (HRIS), Compensation Management, Human Resources, Workforce Planning, Job Analysis, Recruitment Strategies, Talent Recruitment, Constructive Feedback, Talent Acquisition, Analytics

    Beginner · Specialization · 3 - 6 Months

  • U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing, Culture, Data-Driven Marketing, Sustainable Business, Advertising, Environmental Issue, Digital Analysis, Sociology, Sustainable Development, Social Media

    ★ 4.7 (79) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    HR Technology and Workforce Analytics

    Skills you'll gain: HR Tech, Human Resources Software, People Analytics, Human Resources Information System (HRIS), Human Resource Management, Human Resources Management and Planning, Human Resources, Recruitment, Performance Metric, Human Resource Strategy, Employee Performance Management, Workflow Management, Performance Reporting, Performance Management, Performance Measurement, Data-Driven Decision-Making, Employee Training, Organizational Effectiveness, Automation

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Business Analytics for Decision Making

    Skills you'll gain: Business Analytics, Risk Analysis, Data-Driven Decision-Making, Operations Research, Strategic Decision-Making, Decision Making, Analytics, Decision Intelligence, Predictive Analytics, Simulation and Simulation Software, Risk Modeling, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Model Optimization, Microsoft Excel, Data Mining, Spreadsheet Software

    ★ 4.6 (1.9K) · Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Operations Management, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statements, Business Analytics, Predictive Modeling, Marketing Management, Financial Accounting, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Data Presentation

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
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In summary, here are 10 of our most popular marketing analytics courses

  • Analytics en las organizaciones: Universidad de los Andes
  • Advanced Excel for Business Analytics: EDUCBA
  • Social Marketing Capstone Project: Northwestern University
  • Master Financial Systems & Data Analytics: EDUCBA
  • Gender Analytics Capstone Project: University of Toronto
  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • Marketing with AI for Dummies: John Wiley & Sons
  • HR Management and Workforce Analytics: EDUCBA
  • Consumption, Marketing and Culture: University of London
  • HR Technology and Workforce Analytics: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Social Media Marketing (9)
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