• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • M

    Macquarie University

    Career planning: Your career, your life

    Skills you'll gain: Adaptability, Web Presence, Business Writing, Business Communication, Professional Development, Writing, Digital Brand Strategy, Communication, Proactivity, Personal Development, Professional Networking, digital literacy, Planning, Lifelong Learning, Self-Awareness, Crisis Management, Design Thinking, Branding, Creative Thinking, Creative Problem-Solving

    ★ 4.8 (270) · Mixed · Course · 1 - 3 Months

  • D

    Duke University

    Python Programming Fundamentals

    Skills you'll gain: Debugging, Code Reusability, Algorithms, Problem Solving, Data Processing, Computational Logic, Python Programming, Software Development, Data Analysis, Scripting Languages

    ★ 4 (70) · Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management

    ★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

  • L

    L&T EduTech

    Renewable Energy & Power Evacuation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Architecture, Sustainable Development, Sustainable Design, Sustainable Technologies, Electrical Power, Energy and Utilities, Sustainability Reporting, Climate Change Programs, Environmental Issue, Climate Change Mitigation, Electric Power Systems, Corporate Sustainability, Sustainable Business, Electrical Systems, Simulation and Simulation Software, Innovation, Environment, Transportation Operations, Electrical Substation

    ★ 4.4 (39) · Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Austral

    Conceptos base para el estudio del medio ambiente

    Skills you'll gain: Environmental Science, Chemistry, Biology, Data Literacy, Environmental Monitoring, Environment, Data Analysis, Sustainable Development, Life Sciences, Statistical Analysis, Environmental Issue, Natural Resource Management, Descriptive Statistics, Biotechnology, Cell Biology, Physics, Climate Change Mitigation

    ★ 4.7 (532) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Digital Business Strategy

    Skills you'll gain: Intellectual Property, Digital Transformation, Strategic Thinking, Business Modeling, Data Strategy, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Market Opportunities, Growth Strategies, Value Propositions, Market Dynamics, Strategic Partnership, Competitive Analysis, Computing Platforms, Emerging Technologies

    ★ 4.8 (126) · Beginner · Course · 1 - 4 Weeks

  • O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Value Engineering, Process Optimization, Quality Control

    ★ 4.7 (74) · Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Interactive Design, Usability Testing, Design Thinking, User Experience, Experience Design, Prototyping, User Experience Design, Interaction Design, Visual Storytelling, Storytelling, Usability, Human Centered Design, Design Reviews, Ideation

    ★ 4.7 (182) · Intermediate · Course · 1 - 4 Weeks

  • T

    Tableau Learning Partner

    Data Ecosystem

    Skills you'll gain: Data Governance, Data Ethics, Data Warehousing, Extract, Transform, Load, Data Quality, Data Management, Data Maintenance, Tableau Software, Data Lakes, Data Architecture, Data Storage, Data Infrastructure, Databases, Data Collection, Business Intelligence, Database Management Systems, Spreadsheet Software, Ethical Standards And Conduct

    ★ 4.8 (124) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Order Processing, Product Marketing, Selling Techniques, Sales, Payment Processing, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    ★ 4.6 (8) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising

    ★ 4.8 (124) · Beginner · Course · 1 - 3 Months

  • A

    American Psychological Association

    What is Qualitative Research?

    Skills you'll gain: Qualitative Research, Research, Research Methodologies, Data Collection, Research Design, Social Sciences, Interviewing Skills, Psychology

    ★ 4.7 (54) · Beginner · Course · 1 - 3 Months

1…318319320…691

In summary, here are 10 of our most popular social media analytics courses

  • Career planning: Your career, your life: Macquarie University
  • Python Programming Fundamentals: Duke University
  • Sustainability Analyst Fundamentals: Arizona State University
  • Renewable Energy & Power Evacuation: L&T EduTech
  • Conceptos base para el estudio del medio ambiente: Universidad Austral
  • Digital Business Strategy: University of Virginia
  • Cosmetic Product Development: Olay
  • User Experience & Interaction Design for AR/VR/MR/XR: University of Michigan
  • Data Ecosystem: Tableau Learning Partner
  • How to fulfill orders on Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok