• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • H

    Harvard Business Review

    Strategic Decision-Making with Generative AI

    Skills you'll gain: Strategic Leadership, Strategic Decision-Making, Organizational Change, Business Leadership, Change Management, Strategic Thinking, Business Transformation, Organizational Strategy, Generative AI, Analysis, Leadership and Management, Customer Insights, Organizational Leadership, Leadership, Decision Support Systems, Data Synthesis, Business Analysis, Leadership Development, Team Leadership, Cross-Functional Team Leadership

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Agile Meets Design Thinking

    Skills you'll gain: Agile Product Development, User Story, Design Thinking, Product Improvement, Agile Methodology, Agile Software Development, Product Development, User Centered Design, User Research, Persona Development, Innovation, Product Management, Discussion Facilitation, Storytelling, Software Development, Testability

    4.7 stars, 3.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (3.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Essential Google Cloud Infrastructure: Core Services

    Skills you'll gain: Identity and Access Management, Google Cloud Platform, Cloud Infrastructure, Infrastructure As A Service (IaaS), Cloud Computing, Cloud Solutions, Cloud Services, Cloud Management, Data Storage, Cloud Security, Role-Based Access Control (RBAC), Authorization (Computing), Databases, System Monitoring, NoSQL

    4.7 stars, 11K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (11K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Alberta

    Reinforcement Learning

    Skills you'll gain: Reinforcement Learning, Machine Learning Methods, Machine Learning, Sampling (Statistics), Machine Learning Algorithms, Artificial Intelligence, Deep Learning, Systems Development, Simulations, Solution Architecture, Agentic systems, Feature Engineering, Model Training, Markov Model, Decision Intelligence, Supervised Learning, Algorithms, Model Evaluation, Applied Machine Learning, Artificial Neural Networks

    4.7 stars, 3.6K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (3.6K) · Intermediate · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing

    4.8 stars, 4.7K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (4.7K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Data Engineering

    Skills you'll gain: Data Store, Data Architecture, Apache Hadoop, Extract, Transform, Load, Relational Databases, Big Data, Data Storage, Databases, Operational Databases, Apache Spark, Data Storage Technologies, Data Lakes, Data Warehousing, Data Governance, Data Pipelines, Data Integration, Data Processing, SQL, NoSQL, Data Science

    4.7 stars, 3.7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (3.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Creatividad, diseño e innovación: Técnicas y herramientas

    Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Ideation, Peer Review, Design Strategies, Aesthetics, Case Studies, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Sustainable Design, Consumer Behaviour

    4.7 stars, 4.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, IT Management, Branding, Customer Relationship Management, Brand Marketing, Marketing, Enterprise Resource Planning, Talent Management, Brand Management, Business Process Management, Marketing Management, Business Process, Business Economics, Customer Relationship Management (CRM) Software, Market Dynamics, Economics, Economic Development

    4.8 stars, 3.3K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (3.3K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel

    4.6 stars, 2.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Design Strategies, Strategic Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Research, User Feedback, Product Testing, Customer Insights

    4.6 stars, 1.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (1.3K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Sage Publications

    Channel Management and Retail Strategies

    Skills you'll gain: Retail Sales, Conflict Management, Retail Store Operations, Cross-Channel Marketing, Market Dynamics, Sales Strategy, E-Commerce, Coordinating, Market Analysis, Business-To-Consumer, Supplier Performance Management, Customer Analysis, Vendor Management, Performance Measurement, Strategic Partnership, Performance Management, Systems Analysis, Performance Analysis, Performance Improvement, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    4.7 stars, 6.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (6.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…353637…400

In summary, here are 10 of our most popular customer journey courses

  • Strategic Decision-Making with Generative AI: Harvard Business Review
  • Agile Meets Design Thinking: University of Virginia
  • Essential Google Cloud Infrastructure: Core Services: Google Cloud
  • Reinforcement Learning: University of Alberta
  • Google Marketing Digital e E-Commerce: Google
  • Introduction to Data Engineering: IBM
  • Creatividad, diseño e innovación: Técnicas y herramientas: Arizona State University
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok