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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Cybersecurity Concepts

    Skills you'll gain: Threat Detection, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Network Infrastructure, Network Security, Endpoint Detection and Response, Network Architecture, General Networking, Endpoint Security, Continuous Monitoring, Malware Protection, System Monitoring, Incident Response, Email Security, Anomaly Detection, Operating Systems, Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Performance Measurement, Microsoft 365, Performance Analysis, Business Research, Customer experience improvement, Customer Insights, Analysis, Customer Analysis, Market Research, User Research, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Advanced Financial Analysis and Credit Risk Modeling

    Skills you'll gain: Credit Risk, Risk Modeling, Financial Analysis, Financial Statement Analysis, Financial Modeling, Financial Statements, Cash Flows, Portfolio Risk, Investments, Risk Analysis, Market Liquidity, Corporate Finance, Return On Investment, Business Valuation, Data Modeling, Performance Stress Testing, Case Studies, Excel Formulas, Business Analytics

    Intermediate · Course · 1 - 3 Months

  • S

    SAE Institute México

    Distribución digital de la música independiente

    Skills you'll gain: Digital Publishing, Digital Marketing Tools, Digital Content, Digital Media Strategy, Music, Marketing Channel, Commercialization, Promotional Strategies, Content Management, Product Planning, Campaign Planning, Release Management, Intellectual Property, Revenue Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Salesforce Fundamentals and Setup

    Skills you'll gain: Salesforce, Salesforce Development, Data Import/Export, Customer Relationship Management, Data Maintenance, Customer Relationship Management (CRM) Software, Data Management, Dashboard, System Configuration, Workflow Management, Data Validation, Research Reports, Cloud Computing, Business Process Automation, Data Integrity, User Accounts, Data Modeling, Administration, Role-Based Access Control (RBAC), Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Naive Bayes 101: Resume Selection with Machine Learning

    Skills you'll gain: Data Visualization, Plot (Graphics), Exploratory Data Analysis, Text Mining, Model Evaluation, Model Training, Classification Algorithms, Applied Machine Learning, Data Cleansing, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Data Preprocessing, Natural Language Processing, Predictive Modeling, Machine Learning, Unstructured Data, Data Analysis, Machine Learning Algorithms, Python Programming, Computer Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Lean Six Sigma Green Belt: Analyze & Improve

    Skills you'll gain: Lean Six Sigma, Organizational Change, Lean Methodologies, Six Sigma Methodology, Lean Manufacturing, Organizational Leadership, Project Scoping, Root Cause Analysis, Statistical Analysis, Process Improvement and Optimization, Statistical Methods, Process Improvement, Process Analysis, Quality Improvement, Scope Management, Process Mapping, Project Documentation, Requirements Management, Statistical Hypothesis Testing, Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Legal Risk Mitigation: Proactive Case Analysis

    Skills you'll gain: Prompt Engineering, Risk Management Framework, Legal Technology, Responsible AI, Legal Risk, AI literacy, Risk Mitigation, Generative AI, Compliance Management, Governance Risk Management and Compliance, Risk Management, Business Process Automation, Automation, Legal Strategy, Data Ethics, AI Workflows, Law, Regulation, and Compliance, Analytics, Governance, Data-Driven Decision-Making

    Advanced · Course · 1 - 4 Weeks

  • E

    Edureka

    Predictive Modeling with Python

    Skills you'll gain: Predictive Modeling, Statistical Modeling, Statistical Machine Learning, Predictive Analytics, Statistical Methods, Data Analysis, Analytics, Applied Machine Learning, Business Analytics, Machine Learning Methods, Statistical Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Model Training, Data Preprocessing, Model Optimization, Python Programming, Data Manipulation, Pandas (Python Package), NumPy

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Cybersecurity Concepts: Packt
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Improve Business Performance with Microsoft Forms: Coursera
  • Make Data-Driven Decisions: Google
  • Advanced Financial Analysis and Credit Risk Modeling: Starweaver
  • Distribución digital de la música independiente: SAE Institute México
  • Salesforce Fundamentals and Setup: LearnKartS
  • Naive Bayes 101: Resume Selection with Machine Learning: Coursera
  • Lean Six Sigma Green Belt: Analyze & Improve: EDUCBA
  • GenAI for Legal Risk Mitigation: Proactive Case Analysis: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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