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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • J

    John Wiley & Sons

    Staffing, Recruiting, and Product Vision for Leaders

    Skills you'll gain: Management Training And Development, Employee Onboarding, Talent Recruitment, Human Resources Management and Planning, Team Management, Recruitment, Recruitment Strategies, Talent Acquisition, New Hire Orientations, Talent Management, Staff Management, Team Building, Human Resource Strategy, Workforce Planning, Human Resources, Performance Management, Product Management, Leadership, Product Improvement, Empowerment

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Dashboarding and Funnel Analytics for Product Insights

    Skills you'll gain: Dashboard, Dashboard Creation, Conversion Funnel Analysis, Web Analytics, Process Analysis, Heat Maps, Marketing Analytics, Customer Analysis, Requirements Analysis, Requirements Elicitation, Process Optimization, Interactive Data Visualization, Process Design, Business Requirements, Data Presentation, Predictive Analytics, Customer Retention, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Customer Insights, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    ★ 4.5 (203) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Madecraft

    Artificial Intelligence for Marketing

    Skills you'll gain: AI Personalization, MarTech, Applied Machine Learning, Machine Learning Methods, AI Enablement, Data-Driven Marketing, Marketing, Generative AI, Machine Learning, Natural Language Processing, Data Strategy, Data Quality, Data Literacy, Personalized Campaigns, Text Mining, Culture Transformation, Artificial Intelligence, Prompt Engineering, AI Workflows, Computer Vision

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Campaign Planning, Digital Marketing Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Customer Engagement, Marketing Communications, Customer Retention

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Email Marketing with AI

    Skills you'll gain: Email Marketing, Email Automation, Prompt Engineering, AI Personalization, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, Prompt Engineering Tools, Driving engagement, Content Performance Analysis, Responsible AI, AI Workflows, ChatGPT, Marketing, Generative AI, Anthropic Claude, Target Audience, Artificial Intelligence, Automation, Deepseek

    ★ 5 (7) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Analyze Competitors: Product Gaps and Strategic Risks

    Skills you'll gain: Competitive Analysis, Data-Driven Decision-Making, Risk Analysis, Risk Mitigation, Risk Management Framework, Competitive Intelligence, Risk Management, Gap Analysis, Strategic Thinking, Research Reports, Market Analysis, Analysis, Business Strategy, Product Strategy, Benchmarking, Case Studies, Data Visualization, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement

    ★ 4.6 (276) · Mixed · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    ★ 4.7 (246) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    Build Apps with AI — From Idea to Working Product

    Skills you'll gain: Engineering Software, Software Engineering, Application Design, Prompt Engineering, Systems Engineering, Generative AI Agents, No-Code Development, Application Development, LLM Application, Product Requirements, Development Testing, AI Workflows, AI literacy, Software Testing, Verification And Validation, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Generative AI, ChatGPT

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking

    ★ 4.4 (14) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Staffing, Recruiting, and Product Vision for Leaders: John Wiley & Sons
  • Dashboarding and Funnel Analytics for Product Insights: Coursera
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Artificial Intelligence for Marketing: Madecraft
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Email Marketing with AI: SkillsBooster Academy
  • Analyze Competitors: Product Gaps and Strategic Risks: Coursera
  • Small Business Marketing Using Facebook: Coursera
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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